Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Most good search engine optimization (SEO) professionals will say that loading sites with keywords or using hidden text to try to increase traffic is a big no-no, but apparently no one told that to the people running the new website for Texas senator Kay Bailey Hutchinson’s gubernatorial campaign. This week the Austin American-Statesman reported that… Read more »
Although companies generally want to have a website URL that is similar to their name – especially if they have a strong brand – that’s not always the case, but one search engine optimization (SEO) expert says a clear domain name is important and can merge with the world of SEO. Writing for Domain Name… Read more »
It appears that the marketing campaign behind Microsoft’s Bing is paying off as the new search engine has seen a slight uptick in the search engine market last month, making it potentially more intere
Although the Cash for Clunkers deal has many people looking for a new car, the used car market is still booming in this down economy, and one used car website says a significant portion of its traffic
With a growing number of people heading to the internet as their first place to find information about a topic or company, one firm says businesses would be wise to incorporate a blog into their site
The internet is ever-changing and it appears that a number of social media sites aren’t content with just being places where people connect, they want to be search engines as well – making it more imp
Most people have seen a law firm with multiple names on it and shook their head wondering how anyone could remember such a business. With that and search engine optimization (SEO) in mind, some legal marketers are encouraging law offices to shorten their names. In an article for the Legal Intelligencer, Gina F. Rubel writes… Read more »
It is no secret that the world of print media is struggling with many journalists out of work and finding it difficult to transition with new technology, but grants are helping teach them some new med
Many people began using search engine optimization (SEO) to help increase the visibility of their company or a service they’re trying to sell, but some are hoping SEO can help find a man who went missing more than 16 years ago. Vernon "Cameron" Kent went missing in January of 1993 and his family and Robert… Read more »
With an unemployment rate at 9.5 percent, American workers are doing their best to find available jobs with many turning to the web, which means that those companies that are hiring should consider us