‘Above the Fold’ episode 11 recap: Jeff and Fran fly by the seat of their collective pants

What happens when a podcast turns 10 episodes old? The hosts weigh the commercial versus ethical obligations of Google and Elon Musk, that’s what.

Another week, another controversial foray into the world of content marketing. Jeff and Francis really go places in episode 9, from the seachange washing over social media, to what adult content tells us about video-streaming trends.

Welcome to the CMWorld-themed edition of Above the Fold.

In which the boys talk about Google and censorship, parenting via Alexa and why Instagram is the most important social media platform right now. I might be exaggerating, but only by a tad.

Francis and Jeff ponder big questions, like “When do content campaigns see results?”, “How do you write authoritatively?” and “Do you always think about SEO when you drink?”

As Francis and Jeff learn all too well in this episode of “Above The Fold,” content marketing missteps are inevitable, but how you respond is sometimes as important as avoiding them altogether.

Tune in as industry veterans Jeff Baker and Francis Ma discuss everything under the sun, but mostly content marketing.