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    How to measure digital marketing effectiveness (2018 edition)

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    If just 39 percent of companies believe their marketing is effective, then why are they on pace to invest in digital campaigns more than ever? For one, they should invest more. But they should also be more skilled and tracking and measuring their success.

    The top 25 SEO website analysis tools of 2018 (with examples)

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    You can’t do marketing without tools. Check out some of the best SEO website analysis tools on the market and how they can propel your brand forward in 2018.

    5 metrics to measure your B2B content marketing ROI

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    Determining the ROI of your B2B content marketing campaign helps you truly understand what’s effective, what’s lackluster and what to adjust moving forward.

    How to measure content marketing ROI

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    Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field,…

    This is how content marketing is supposed to work (video)

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    Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.

    A positively easy technique for measuring content marketing [success story]

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    We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing:…

    Brafton becomes a Google Partner

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    Brafton has a storied history. Over the years, what started out as a news marketing shop has blossomed into a full-service agency where strategies center around content. Much of this…

    Learn Google Analytics Real-Time in 8 minutes

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      To the untrained eye, Real-Time may seem like a tool designed solely to creep on your audience. While its capabilities do raise a few Orwellian flags, I promise this…

    How MarketMuse brought us to page one of Google [Case Study]

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    Editor’s note: updated 11/9/17. We now rank #2 for “Content marketing agency.” I knew there was something missing. You do your keyword research, you optimize all on-page technical factors, and…