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Return on Ad Spend (ROAS) — What It Is And How to Maximize

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Return On Ad Spend (ROAS) is one of the less popular but very useful key performance indicators (KPIs). Read on to find some useful tips on what you can do to improve your ROAS.

What is a metric in Google Analytics? (And other GA FAQs answered)

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Tracking metrics and dimensions in Google Analytics is one of the most reliable ways to assess your website’s performance as it relates to your marketing goals.

How doing nothing helped us earn a featured snippet

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This sidewinding story about search intent, SERP analysis and one very confused search engine serves as a valuable SEO lesson.

Where Did Your Website Traffic Come From? Attribution Methods for 4 Types of Campaigns

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Differentiating between the successes of various marketing campaigns is essential. Here’s how to measure which campaigns brought the most traffic to your website.

Reach vs impressions: Understanding two essential metrics in performance marketing

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Metrics like reach and impressions will help you understand how potential customers learn about your offerings and ultimately take the first step of the buyer’s journey.

Google Data Studio templates: Top templates and tips for creating your own

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Have you tried Google Data Studio yet? It’s free, has tons of use cases and integrates with loads of other tools and applications. Here’s a primer.

3 types of marketing dashboards and how to use them

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Simplify marketing analytics and get your hands on actionable insights to drive marketing efforts with these helpful marketing dashboards.

How to measure marketing effectiveness (infographic)

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Learn how to calculate every sales and marketing metric that matters to your organization.

What is Google Tag Manager? An intro guide

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This guide will take you through the Google Tag Manager account setup process all the way to publishing tags live on your site.