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    How doing nothing helped us earn a featured snippet

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    This sidewinding story about search intent, SERP analysis and one very confused search engine serves as a valuable SEO lesson.

    Where Did Your Website Traffic Come From? Attribution Methods for 4 Types of Campaigns

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    Differentiating between the successes of various marketing campaigns is essential. Here’s how to measure which campaigns brought the most traffic to your website.

    Reach vs impressions: Understanding two essential metrics in performance marketing

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    Metrics like reach and impressions will help you understand how potential customers learn about your offerings and ultimately take the first step of the buyer’s journey.

    Google Data Studio templates: Top templates and tips for creating your own

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    Have you tried Google Data Studio yet? It’s free, has tons of use cases and integrates with loads of other tools and applications. Here’s a primer.

    3 types of marketing dashboards and how to use them

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    Simplify marketing analytics and get your hands on actionable insights to drive marketing efforts with these helpful marketing dashboards.

    How to measure marketing effectiveness (infographic)

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    Learn how to calculate every sales and marketing metric that matters to your organization.

    What is Google Tag Manager? An intro guide

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    This guide will take you through the Google Tag Manager account setup process all the way to publishing tags live on your site.

    Reboots and revivals: What ‘A Star Is Born’ teaches us about content optimization

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    Sick of the mindless remakes of every movie and TV show ever? (Looking at you superheros, Roseanne and Baywatch.) Well, it’s a smarter move than you may think, and you can do the same to your marketing.

    Blog retrospective: A look at Brafton’s top 15 performing articles from 2018

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    We identified our top five 2018 articles in each category: organic traffic, social shares and referring domains. What made these 15 articles in total “the best”? We investigate.