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    Reboots and revivals: What ‘A Star Is Born’ teaches us about content optimization

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    Sick of the mindless remakes of every movie and TV show ever? (Looking at you superheros, Roseanne and Baywatch.) Well, it’s a smarter move than you may think, and you can do the same to your marketing.

    Blog retrospective: A look at Brafton’s top 15 performing articles from 2018

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    We identified our top five 2018 articles in each category: organic traffic, social shares and referring domains. What made these 15 articles in total “the best”? We investigate.

    Data-driven content marketing: The sole source of ROI in 2019

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    How to use data to your advantage at every stage of the strategy and content creation process.

    4 SEM tools you should be using already

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    A good SEM campaign will bring you valuable leads. To build an effective one, you need a strong set of SEM tools on your side.

    Why and how to create a marketing scorecard

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    A scorecard helps content marketers analyze the key elements that resonate with their audience, and repeat success with each piece.

    How to measure digital marketing effectiveness (2019 edition)

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    If just 39 percent of companies believe their marketing is effective, then why are they on pace to invest in digital campaigns more than ever? For one, they should invest more. But they should also be more skilled and tracking and measuring their success.

    The top 25 SEO website analysis tools of 2019 (with examples)

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    You can’t do marketing without tools. Check out some of the best SEO website analysis tools on the market and how they can propel your brand forward in 2018.

    5 metrics to measure your B2B content marketing ROI

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    Determining the ROI of your B2B content marketing campaign helps you truly understand what’s effective, what’s lackluster and what to adjust moving forward.

    How to measure content marketing ROI

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    Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, […]