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    What is Google Tag Manager? An intro guide

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    This guide will take you through the Google Tag Manager account setup process all the way to publishing tags live on your site.

    Reboots and revivals: What ‘A Star Is Born’ teaches us about content optimization

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    Sick of the mindless remakes of every movie and TV show ever? (Looking at you superheros, Roseanne and Baywatch.) Well, it’s a smarter move than you may think, and you can do the same to your marketing.

    Blog retrospective: A look at Brafton’s top 15 performing articles from 2018

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    We identified our top five 2018 articles in each category: organic traffic, social shares and referring domains. What made these 15 articles in total “the best”? We investigate.

    Data-driven content marketing: The sole source of ROI in 2019

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    How to use data to your advantage at every stage of the strategy and content creation process.

    4 SEM tools you should be using already

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    A good SEM campaign will bring you valuable leads. To build an effective one, you need a strong set of SEM tools on your side.

    Why and how to create a marketing scorecard

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    A scorecard helps content marketers analyze the key elements that resonate with their audience, and repeat success with each piece.

    The top 25 SEO website analysis tools of 2019 (with examples)

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    You can’t do marketing without tools. Check out some of the best SEO website analysis tools on the market and how they can propel your brand forward in 2018.

    5 metrics to measure your B2B content marketing ROI

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    Determining the ROI of your B2B content marketing campaign helps you truly understand what’s effective, what’s lackluster and what to adjust moving forward.

    How to measure content marketing ROI

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    Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, […]