A scorecard helps content marketers analyze the key elements that resonate with their audience, and repeat success with each piece.
If just 39 percent of companies believe their marketing is effective, then why are they on pace to invest in digital campaigns more than ever? For one, they should invest more. But they should also be more skilled and tracking and measuring their success.
You can’t do marketing without tools. Check out some of the best SEO website analysis tools on the market and how they can propel your brand forward in 2018.
Determining the ROI of your B2B content marketing campaign helps you truly understand what’s effective, what’s lackluster and what to adjust moving forward.
Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.
We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing:…