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    How doing nothing helped us earn a featured snippet


    This sidewinding story about search intent, SERP analysis and one very confused search engine serves as a valuable SEO lesson.

    Where Did Your Website Traffic Come From? Attribution Methods for 4 Types of Campaigns


    Differentiating between the successes of various marketing campaigns is essential. Here’s how to measure which campaigns brought the most traffic to your website.

    Reach vs impressions: Understanding two essential metrics in performance marketing


    Metrics like reach and impressions will help you understand how potential customers learn about your offerings and ultimately take the first step of the buyer’s journey.

    Google Data Studio templates: Top templates and tips for creating your own


    Have you tried Google Data Studio yet? It’s free, has tons of use cases and integrates with loads of other tools and applications. Here’s a primer.

    3 types of marketing dashboards and how to use them


    Simplify marketing analytics and get your hands on actionable insights to drive marketing efforts with these helpful marketing dashboards.

    How to measure marketing effectiveness (infographic)


    Learn how to calculate every sales and marketing metric that matters to your organization.

    What is Google Tag Manager? An intro guide


    This guide will take you through the Google Tag Manager account setup process all the way to publishing tags live on your site.

    Reboots and revivals: What ‘A Star Is Born’ teaches us about content optimization


    Sick of the mindless remakes of every movie and TV show ever? (Looking at you superheros, Roseanne and Baywatch.) Well, it’s a smarter move than you may think, and you can do the same to your marketing.

    Blog retrospective: A look at Brafton’s top 15 performing articles from 2018


    We identified our top five 2018 articles in each category: organic traffic, social shares and referring domains. What made these 15 articles in total “the best”? We investigate.