Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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These days, it’s not unusual for organizations to operate on a “freemium”-type business model. This means that, in general, a company will provide a service for free, but it often has strict limitations on features or is otherwise a “bare bones” version of the software. From there, consumers will have the option to subscribe to… Read more »
Have you ever walked through a forest or somewhere else equally verdant (perhaps even foreboding), only to notice a well-trodden trail right through the middle of it, or off to the side? You might call that a path; a beaten path, even. A route well-traveled by many — with visual evidence to prove it. Well,… Read more »
GA4 engaged sessions are one way to measure website activity and visitor intent. Learn how to use this metric for your marketing with this guide.
Learn how to fix this issue to enhance your website’s SEO and ensure a smoother user experience.
Google Analytics updates every 24-48 hours, so your strategy planning must work with that. Here’s how.
The higher the ROI of a marketing campaign, the bigger the hit you have. How do you know if your campaign spend was worth it? Let us show you.
Discover the inner workings of third-party cookies, from how they’re created to their impact on your audience’s online experience.
Google Analytics can be a vital tool when measuring your site’s success. With this, you can turn the metrics it measures into actionable insights.
Marketing is a key factor in the success of any business. Here’s how to measure your marketing efforts with real data, not just guesses.
Running CRO audits helps you identify why visitors to your website aren’t converting, which can help you improve the effectiveness of your site.