The Ultimate Guide to Overcoming HTTP 410 Errors
Learn how to fix this issue to enhance your website’s SEO and ensure a smoother user experience.
Content Analytics
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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GA4 Views: What Are They and Have They Changed Since Universal Analytics?
To the chagrin of many users who rely on Google Analytics for valuable insights into their website’s performance, Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Analytics (UA) has. This change has left some wondering how to achieve the same level of detailed analysis and user interaction tracking they were… Read more »
Traffic Source: A Simple Guide To Attributing Website Traffic
Learn why traffic source attribution is so important to digital marketing and find out how to make it work for you.
From Good to Great: How a Strong Content Review Process Drives Results
Discover how a solid content review process enhances quality, consistency and results. Learn tips to refine your strategy and elevate your content.
Boost Your SEO Game with Page Content Analysis
Boost SEO rankings with expert page content analysis. Learn how to optimize keywords, content quality and on-page elements to drive organic traffic.
How To Check Keyword Ranking in Google Search Console: A Complete Guide
If you know how to use it well, Google Search Console can be your best friend. Find out more here.
CRO Audits: How to Run Your Own + Follow Up Steps
Running CRO audits helps you identify why visitors to your website aren’t converting, which can help you improve the effectiveness of your site.
Everything You Need To Know About GA4 Engaged Sessions
GA4 engaged sessions are one way to measure website activity and visitor intent. Learn how to use this metric for your marketing with this guide.
Using GA4 Conversions: How To Track and Optimize Your Goals
In digital marketing, a conversion is the gold standard of user interaction. Technically speaking, it’s a measurement of people who have taken a particular action such as completing a purchase, signing up for a newsletter or filling out a form. But I prefer to think of it as a transformation. From passerby to audience member;… Read more »
How To Set Up and Track GA4 UTM Codes
UTM codes help marketers decipher their web analytics in GA4. Here’s when, where and how to use them.