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    A positively easy technique for measuring content marketing [success story]

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    We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing: […]

    Brafton becomes a Google Partner

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    Brafton has a storied history. Over the years, what started out as a news marketing shop has blossomed into a full-service agency where strategies center around content. Much of this […]

    Learn Google Analytics Real-Time in 8 minutes

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      To the untrained eye, Real-Time may seem like a tool designed solely to creep on your audience. While its capabilities do raise a few Orwellian flags, I promise this […]

    How MarketMuse brought us to page one of Google [Case Study]

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    Editor’s note: updated 11/9/17. We now rank #2 for “Content marketing agency.” I knew there was something missing. You do your keyword research, you optimize all on-page technical factors, and […]

    Why a “good” average time on site doesn’t exist

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    Take a look at why getting hung up on having a “good” average time on site hinders your marketing progress.

    Why content marketing is better than static websites

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    Still using a static website? Find out why it’s hurting your SEO strategy and your brand.

    Over and around: Andrew Walters on Brafton Consulting

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    Brafton’s Consulting department works tirelessly to improve our clients’ marketing efforts. Meet the man leading the charge.

    How to deal with 6 common engagement analytics problems

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    Low time-on-page, high bounce rates, and sudden dips in traffic. Here’s how to deal with these, and other common engagement analytics issues.

    Build your buyer personas with real user data from social media

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    You know the value of audience personas, but building them can be a struggle. Here’s how to put your social presence to work to mine data.