• X

    Sign up for our newsletter to get weekly content marketing insights delivered directly to your inbox

    Thanks for subscribing! Keep an eye out for a Welcome email from us shortly. If you don't see it come through, check your spam folder and mark the email as "not spam."

    4 SEM tools you should be using already


    A good SEM campaign will bring you valuable leads. To build an effective one, you need a strong set of SEM tools on your side.

    Why and how to create a marketing scorecard


    A scorecard helps content marketers analyze the key elements that resonate with their audience, and repeat success with each piece.

    The top 25 SEO website analysis tools of 2019 (with examples)


    You can’t do marketing without tools. Check out some of the best SEO website analysis tools on the market and how they can propel your brand forward in 2018.

    5 metrics to measure your B2B content marketing ROI


    Determining the ROI of your B2B content marketing campaign helps you truly understand what’s effective, what’s lackluster and what to adjust moving forward.

    How to measure content marketing ROI


    Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, […]

    This is how content marketing is supposed to work (video)


    Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.

    A positively easy technique for measuring content marketing [success story]


    We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing: […]

    Brafton becomes a Google Partner


    Brafton has a storied history. Over the years, what started out as a news marketing shop has blossomed into a full-service agency where strategies center around content. Much of this […]

    Learn Google Analytics Real-Time in 8 minutes


      To the untrained eye, Real-Time may seem like a tool designed solely to creep on your audience. While its capabilities do raise a few Orwellian flags, I promise this […]