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    4 SEM tools you should be using already

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    A good SEM campaign will bring you valuable leads. To build an effective one, you need a strong set of SEM tools on your side.

    Why and how to create a marketing scorecard

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    A scorecard helps content marketers analyze the key elements that resonate with their audience, and repeat success with each piece.

    The top 25 SEO website analysis tools of 2019 (with examples)

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    You can’t do marketing without tools. Check out some of the best SEO website analysis tools on the market and how they can propel your brand forward in 2018.

    5 metrics to measure your B2B content marketing ROI

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    Determining the ROI of your B2B content marketing campaign helps you truly understand what’s effective, what’s lackluster and what to adjust moving forward.

    How to measure content marketing ROI

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    Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, […]

    This is how content marketing is supposed to work (video)

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    Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.

    A positively easy technique for measuring content marketing [success story]

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    We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing: […]

    Brafton becomes a Google Partner

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    Brafton has a storied history. Over the years, what started out as a news marketing shop has blossomed into a full-service agency where strategies center around content. Much of this […]

    Learn Google Analytics Real-Time in 8 minutes

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      To the untrained eye, Real-Time may seem like a tool designed solely to creep on your audience. While its capabilities do raise a few Orwellian flags, I promise this […]