Content Analytics

All companies using Google Analytics will have to migrate from UA to GA4 very soon. Here are some orderly steps to make the process work.

Google Analytics 4 (GA4) officially replaced Universal Analytics in July 2023, and it wasn’t a smooth transition. Unless you switched to the new Google Analytics, your analytics simply stopped processing data. If you’re still uncertain about the transition or would like some best practices to get your analytics up and running, we’ve got you covered…. Read more »

If you’re in marketing, gathering data can make you feel like a kid at the ice cream shop. You start out excited by the variety but equally overwhelmed by the choices. After serving yourself a giant portion, you end up with a mix that’s hard to digest, leaving you with a stomachache, and a reminder… Read more »

Understanding your website’s performance is vital, and one key metric to keep a keen eye on is the conversion rate. With the introduction of Google Analytics 4 (GA4), things have shifted considerably from the previous version, Universal Analytics (UA). For conversion rate optimization, you now focus on a conversion event rather than the goal conversions… Read more »

Knowing where your website appears in Google’s search results is essential because it has a direct bearing on the performance of your digital marketing and is also a crucial sign of your online presence. We at Brafton are experts in negotiating these online seas, helping you understand the nuances of keyword rankings. Let’s investigate how… Read more »

These days, it’s not unusual for organizations to operate on a “freemium”-type business model. This means that, in general, a company will provide a service for free, but it often has strict limitations on features or is otherwise a “bare bones” version of the software. From there, consumers will have the option to subscribe to… Read more »

Have you ever walked through a forest or somewhere else equally verdant (perhaps even foreboding), only to notice a well-trodden trail right through the middle of it, or off to the side? You might call that a path; a beaten path, even. A route well-traveled by many — with visual evidence to prove it. Well,… Read more »

The higher the ROI of a marketing campaign, the bigger the hit you have. How do you know if your campaign spend was worth it? Let us show you.

Discover the inner workings of third-party cookies, from how they’re created to their impact on your audience’s online experience.

Google Analytics can be a vital tool when measuring your site’s success. With this, you can turn the metrics it measures into actionable insights.