How to find out what your audience is actually searching for

What should a 2016 keyword strategy look like? Here’s our advice for marketers who want to understand how people are searching for their business online.

Smart competitive analysis can help you unlock content opportunities to fill gaps in the conversation. Brafton Consulting Director Natalie Grogan’s sharing three things to incorporate in your competitive analysis.

Most brands don’t have the ability to seamlessly integrate content onto their websites. Vice President of Product Meredith Farley’s offering Brafton’s solution.

In the year 1900, ad agency Lord & Thomas introduced a novel element to its advertising services: behavioral impact research. Clients were asked to provide mail-order and sales-fluctuation records for […]

Content writers can use Google Analytics to understand what readers want and refine their approaches to create more successful marketing assets.

Brafton writer John King shares why becoming Google Analytics qualified has made him a better content writer.

At first I didn’t believe that Google’s Tag Manager could make it that much easier to executive content marketing strategies – here’s what changed my mind.

A 5-second test helped us solve a first-impression horror story, when users were bouncing off a client’s news content pages.