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    Learn Google Analytics Real-Time in 8 minutes


      To the untrained eye, Real-Time may seem like a tool designed solely to creep on your audience. While its capabilities do raise a few Orwellian flags, I promise this […]

    How MarketMuse brought us to page one of Google [Case Study]


    Editor’s note: updated 11/9/17. We now rank #2 for “Content marketing agency.” I knew there was something missing. You do your keyword research, you optimize all on-page technical factors, and […]

    Why a “good” average time on site doesn’t exist


    Take a look at why getting hung up on having a “good” average time on site hinders your marketing progress.

    Why content marketing is better than static websites


    Still using a static website? Find out why it’s hurting your SEO strategy and your brand.

    Over and around: Andrew Walters on Brafton Consulting


    Brafton’s Consulting department works tirelessly to improve our clients’ marketing efforts. Meet the man leading the charge.

    How to deal with 6 common engagement analytics problems


    Low time-on-page, high bounce rates, and sudden dips in traffic. Here’s how to deal with these, and other common engagement analytics issues.

    Build your buyer personas with real user data from social media


    You know the value of audience personas, but building them can be a struggle. Here’s how to put your social presence to work to mine data.

    How to find out what your audience is actually searching for


    Take a closer look into analyzing audience search behavior to improve your keyword strategy.

    2016 Marketing trends: Rethinking keyword strategies #12daysofcontent


    What should a 2016 keyword strategy look like? Here’s our advice for marketers who want to understand how people are searching for their business online.