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    2016 Marketing trends: Rethinking keyword strategies #12daysofcontent

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    What should a 2016 keyword strategy look like? Here’s our advice for marketers who want to understand how people are searching for their business online.

    2016 Content trends: Use competitive analysis to create better-than-the-rest content, #12daysofcontent

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    Smart competitive analysis can help you unlock content opportunities to fill gaps in the conversation. Brafton Consulting Director Natalie Grogan’s sharing three things to incorporate in your competitive analysis.

    2016 Content marketing trends: Tech for better content integration, #12daysofcontent

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    Most brands don’t have the ability to seamlessly integrate content onto their websites. Vice President of Product Meredith Farley’s offering Brafton’s solution.

    How to calculate the bottom-line value of your blog

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    In the year 1900, ad agency Lord & Thomas introduced a novel element to its advertising services: behavioral impact research. Clients were asked to provide mail-order and sales-fluctuation records for […]

    How to use Google Analytics for better web writing

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    Content writers can use Google Analytics to understand what readers want and refine their approaches to create more successful marketing assets.

    Why your web writer should understand Google Analytics

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    Brafton writer John King shares why becoming Google Analytics qualified has made him a better content writer.

    Google Tag Manager makes executing online marketing strategies a snap

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    At first I didn’t believe that Google’s Tag Manager could make it that much easier to executive content marketing strategies – here’s what changed my mind.

    How to troubleshoot content marketing results with a 5-second test

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    A 5-second test helped us solve a first-impression horror story, when users were bouncing off a client’s news content pages.