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    Why a “good” average time on site doesn’t exist

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    Take a look at why getting hung up on having a “good” average time on site hinders your marketing progress.

    Why content marketing is better than static websites

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    Still using a static website? Find out why it’s hurting your SEO strategy and your brand.

    Over and around: Andrew Walters on Brafton Consulting

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    Brafton’s Consulting department works tirelessly to improve our clients’ marketing efforts. Meet the man leading the charge.

    How to deal with 6 common engagement analytics problems

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    Low time-on-page, high bounce rates, and sudden dips in traffic. Here’s how to deal with these, and other common engagement analytics issues.

    Build your buyer personas with real user data from social media

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    You know the value of audience personas, but building them can be a struggle. Here’s how to put your social presence to work to mine data.

    How to find out what your audience is actually searching for

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    Take a closer look into analyzing audience search behavior to improve your keyword strategy.

    2016 Marketing trends: Rethinking keyword strategies #12daysofcontent

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    What should a 2016 keyword strategy look like? Here’s our advice for marketers who want to understand how people are searching for their business online.

    2016 Content trends: Use competitive analysis to create better-than-the-rest content, #12daysofcontent

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    Smart competitive analysis can help you unlock content opportunities to fill gaps in the conversation. Brafton Consulting Director Natalie Grogan’s sharing three things to incorporate in your competitive analysis.

    2016 Content marketing trends: Tech for better content integration, #12daysofcontent

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    Most brands don’t have the ability to seamlessly integrate content onto their websites. Vice President of Product Meredith Farley’s offering Brafton’s solution.