Data-driven content marketing: The sole source of ROI in 2019
How to use data to your advantage at every stage of the strategy and content creation process.
Content Analytics
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
4 SEM tools you should be using already
A good SEM campaign will bring you valuable leads. To build an effective one, you need a strong set of SEM tools on your side.
Why and how to create a marketing scorecard
A scorecard helps content marketers analyze the key elements that resonate with their audience, and repeat success with each piece.
The top 25 SEO website analysis tools of 2019 (with examples)
You can’t do marketing without tools. Check out some of the best SEO website analysis tools on the market and how they can propel your brand forward in 2018.
5 metrics to measure your B2B content marketing ROI
Determining the ROI of your B2B content marketing campaign helps you truly understand what’s effective, what’s lackluster and what to adjust moving forward.
How to measure content marketing ROI
Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, and they’re perpetuated by a lack of understanding of what value truly means in digital marketing. For example, look at the chart below: Brafton has… Read more »
How to measure content marketing ROI
Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, and they’re perpetuated by a lack of understanding of what value truly means in digital marketing. For example, look at the chart below: Brafton has… Read more »
This is how content marketing is supposed to work (video)
Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.
This is how content marketing is supposed to work (video)
Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.
A positively easy technique for measuring content marketing [success story]
We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing: Looking pretty. But it’s not your fault. The problem is there are so many reports and metrics you can access across dozens of software… Read more »