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    2016 Content marketing trends: Tech for better content integration, #12daysofcontent

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    Most brands don’t have the ability to seamlessly integrate content onto their websites. Vice President of Product Meredith Farley’s offering Brafton’s solution.

    How to calculate the bottom-line value of your blog

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    In the year 1900, ad agency Lord & Thomas introduced a novel element to its advertising services: behavioral impact research. Clients were asked to provide mail-order and sales-fluctuation records for […]

    How to use Google Analytics for better web writing

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    Content writers can use Google Analytics to understand what readers want and refine their approaches to create more successful marketing assets.

    Why your web writer should understand Google Analytics

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    Brafton writer John King shares why becoming Google Analytics qualified has made him a better content writer.

    Google Tag Manager makes executing online marketing strategies a snap

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    At first I didn’t believe that Google’s Tag Manager could make it that much easier to executive content marketing strategies – here’s what changed my mind.

    How to troubleshoot content marketing results with a 5-second test

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    A 5-second test helped us solve a first-impression horror story, when users were bouncing off a client’s news content pages.