Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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In digital marketing, a conversion is the gold standard of user interaction. Technically speaking, it’s a measurement of people who have taken a particular action such as completing a purchase, signing up for a newsletter or filling out a form. But I prefer to think of it as a transformation. From passerby to audience member;… Read more »
For marketers, Google Analytics 4 (GA4) is like a kids’ toy box. Pop open the lid and your whole world changes. Do you reach for that valuable insight first? No, wait, there’s an important user interaction metric over there. Hold on — are those search console analytics? The good news is that, if GA4 is… Read more »
To the chagrin of many (well, at least the ones who don’t know), Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Analytics (UA) has. But the good news is that a “new” feature in GA4, called “Data Streams,” has effectively replaced UA’s Views while offering much of the same functionally… Read more »
Google Analytics 4 (GA4) officially replaced Universal Analytics in July 2023, and it wasn’t a smooth transition. Unless you switched to the new Google Analytics, your analytics simply stopped processing data. If you’re still uncertain about the transition or would like some best practices to get your analytics up and running, we’ve got you covered…. Read more »
If you’re in marketing, gathering data can make you feel like a kid at the ice cream shop. You start out excited by the variety but equally overwhelmed by the choices. After serving yourself a giant portion, you end up with a mix that’s hard to digest, leaving you with a stomachache, and a reminder… Read more »
Understanding your website’s performance is vital, and one key metric to keep a keen eye on is the conversion rate. With the introduction of Google Analytics 4 (GA4), things have shifted considerably from the previous version, Universal Analytics (UA). For conversion rate optimization, you now focus on a conversion event rather than the goal conversions… Read more »
Knowing where your website appears in Google’s search results is essential because it has a direct bearing on the performance of your digital marketing and is also a crucial sign of your online presence. We at Brafton are experts in negotiating these online seas, helping you understand the nuances of keyword rankings. Let’s investigate how… Read more »
These days, it’s not unusual for organizations to operate on a “freemium”-type business model. This means that, in general, a company will provide a service for free, but it often has strict limitations on features or is otherwise a “bare bones” version of the software. From there, consumers will have the option to subscribe to… Read more »
Have you ever walked through a forest or somewhere else equally verdant (perhaps even foreboding), only to notice a well-trodden trail right through the middle of it, or off to the side? You might call that a path; a beaten path, even. A route well-traveled by many — with visual evidence to prove it. Well,… Read more »
GA4 engaged sessions are one way to measure website activity and visitor intent. Learn how to use this metric for your marketing with this guide.