Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. On the docket this week, we’ve got everything you need to know about visual marketing, when to put the brakes on your content campaign, why animation is a vital tool for ROI, and a whole lot more.
B2B vs B2C social
Social media networks are as different from each other as the people that use them. This is especially true when it comes to B2B and B2C marketing. Using data from a recent report by Social Media Examiner, this article by MarketingProfs highlights the main platforms used by B2B and B2C companies, and also shows which sites these marketers prefer for paid advertisements. Get all the details!
It’s all in the eyes
Would you rather read a blog post full of nothing but text, exciting as the topic may be, or would you rather read one that also has engaging visuals? Your answer is probably (and should be) the latter. In this piece, Brafton’s Director of Digital Marketing Strategy Jeff Baker dives into why people are visual creatures, and why brands need to appeal to that essential human element. Set your sights here!
All signs point to ‘stop’
Most of the marketing resources out there these days are all about how to start a content campaign. But what if you need to stop a campaign? Whether it’s no traffic increases, a lack of promotion, or another factor, this article from Search Engine Journal explores the signals you should look for when it comes to stopping your campaign and going in a different direction. Heed the red stop light!
With the explosion of social media marketing in recent years, many brands are using the networks to connect and engage with prospects. But it’s not all about what you say on social sites – you’ve also got to pay attention to how your company is represented. This is why designing an effective social profile is crucial, and this article takes you through five vital elements you must have on your pages. Read it here!
Content relaunch success
Are you looking for ways to increase traffic, email open rates and on-page conversions? Then you should take a page out of Sleeknote’s book! The lead form company decided to relaunch some of its older content, and in the process, it boosted its organic traffic by almost 300 percent, among other impressive metrics. The brand shares its “secrets” with readers in this piece – get the scoop here!
Not just for kids anymore
With the sharp rise in visual marketing, many brands are looking for ways to easily convey more complex and abstract concepts. This is where animation comes in. Creating animated videos allows marketers to appeal to prospects’ visual preferences in a more digestible – and engaging – format. This article explores what goes into creating an animation, and how it can increase ROI. Press the play button!
Avoiding content failure
When it comes to managing a content strategy, there are many things that can go wrong and cause your efforts to fail. This video from MarketingProfs, featuring David Spark from Spark Media Solutions, highlights some of the most common mistakes that lead to failure, such as not measuring your content performance or focusing only on one-off campaigns. Check out the rest here!
Extra! Extra! Read all about it!
Getting prospects to your site is one thing. Getting them to stay on it is another. How can you ensure you are keeping your readers on the page? Brafton’s Eric Wendt offers up several features that go a long way toward making your blogs readable and helping users navigate your site, such as the font you use, the visuals you implement and other factors. Find out more here!
That’s all we’ve got for you this week! Be sure to come back next Friday for the latest round of news and trends in content marketing.