Pepsi Marketing Strategy: 4 Takeaways From 55 Years of Advertising (Infographic)

What exactly is the difference between PR and marketing? Learn why every PR activity should align with your marketing efforts for an effective communication strategy.

An exceptionally simple guide on how to format blog posts to maximize engagement.

Here’s a look at what branded content is and how it fits into a content marketing strategy, with a few prime examples of branded content.

Don’t worry, I’m not going to make a pun about organic food and organic marketing.

Internal marketing represents the set of activities that promote an organization’s mission and objectives to its employees.

Take a crash course in the evolution of marketing. Explore our guide covering the history of marketing and how it has evolved over the years.

B2B digital marketing refers to the practice of marketing products and services to other organizations via online channels.

In this guide, we go through the parts that make up the modern inbound marketing funnel, and then go down the funnel ourselves, step by step.

Let’s talk about what exactly content marketing is, and why it’s so darn loveable. Here are 99 reasons to increase next year’s marketing budget.