Content Writing and Copywriting: Key Differences + How They Work Together
Writing is such a diverse craft — even within the confines of marketing. Learn the distinction between content writing and copywriting.
Content Marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The Top Content Ideation Tools For Marketers
Explore the top content ideation tools for marketers. Generate SEO-friendly ideas, fill content gaps and optimize your content marketing strategy.
What Is B2B and B2C? Key Definitions and Differences
B2B sells to businesses, B2C sells to consumers. Learn their key differences, similarities and how each approach shapes marketing strategies.
Are You Guilty of Unethical Marketing?
It’s time to talk about unethical marketing behavior, why you should avoid these devious practices like the plague and the perks of being an ethical marketer.
What Are the 3 Types of Digital Media? (And Why You Need To Get Them Right)
Discover the three main types of digital media — owned, paid and earned — and learn how each one plays a vital role in modern marketing strategies.
5 Best Product Launch Campaigns To Inspire Your Next One
Ready to launch your next product into the stratosphere? No? Then get inspiration from other brands, along with best practices from our marketing experts.
Digital Presence: What It Is and How To Expand Yours (Infographic)
A strong digital presence makes your brand visible, accessible and engaging. Learn more about how to build your company’s digital presence.
10 Interior Design Marketing Ideas (With Examples)
Discover how to bring your interior design game to the next level with these 10 marketing ideas.
Understanding High-Ticket Digital Marketing: Attract and Convert Big-Spending Clients
What is high-ticket digital marketing? This form of affiliate marketing is about selling premium products and services to big spenders. Learn more here.
What Is Ethics in Business? An Intro to Responsible Business Practices
Business ethics are important, from your bottom line to employee well-being to consumer trust. Here’s what you should know to become more ethically sound.