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    Coulda, woulda, shoulda: Ditch conditional language for more persuasive writing

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    Effective content marketing hinges on persuasive writing. Strike conditional language from your copy to convert readers.

    Brides say ‘I do’ to wedding brand with catchy list articles

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    Here’s a look at the content marketing strategy Brafton provided for a bridal brand to drive more traffic in this competitive space.

    How do I get people to spend more money on my website? Content marketing

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    Content marketing makes it easier for companies to convert website visitors – find out how Brafton created strategies that helped two brands increase sales.

    #TenThingsNotToSayToAWriter from the content writers at Brafton

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    Our writers’ take on a trending Twitter topic: #TenThingsNottoSaytoaWriter

    3 Ways B2B software content writing goes wrong (& how to get it right)

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    One in five companies Brafton works with operate in the tech and software space. Here’s our tips for outsourcing B2B tech content.

    Content marketing influences 51% of web conversions for insurance company

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    Here’s how an insurance company supplemented its existing blog with a learning center that focused on content for SEO and saw major results.

    How to craft the perfect content marketing calendar (in 7 steps)

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    Content calendars ensure your results turn out exactly as you envisioned when you invested in content marketing services.

    Content increases software company’s search rankings & organic traffic 133%

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    Find out how our software client overcame the biggest challenge tech companies face with content marketing: Creating engaging content for users.

    An expert’s guide to creating white papers that educate AND sell

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    Successful white papers need to be both sales tools and educational resources – Here’s how to maintain a delicate balance between these objectives.