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    Question mapping, the answer to your content marketing woes (+10 more topic generation tips)

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    Here’s one strategy that can help you keep your blog calendar full of in-demand content ideas for consistent marketing results.

    Writing for social media: Visual topic nets thousands of shares

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    A visual content strategy helped one of Brafton’s customer build brand awareness and increase its social following.

    Content marketing abroad: A Brafton writer’s thoughts from New Zealand

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    Writers who join Brafton’s team are in the driver’s seat of their career – choosing the path that best suits their strengths and skills. For Matt Kaplan, that path has been […]

    Write with personality: Simple language tips to build your brand

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    Just as authors use certain tools to build their characters, you, too, can use the right language to build your brand. Here’s how.

    The power of voice in content: How to speak to CEOs when you’re not one

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    Successful content marketing means mastering and voice and finding a common language to communicate with highly targeted audiences.

    Content conversions provide 900% ROI for IT training company

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    Find out how one of Brafton’s clients produced a diverse mix of content that converted visitors to provide 900% ROI.

    De-jumbling the jargon: Speak to an industry without boiling it down to boring

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    Most companies creating content want to become thought leaders, and they will achieve this goal through great writing – not technical jargon.