ClickCease Content Writing Archives - Page 6 of 8 - Brafton

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Is there an optimal length for blog content?


Are you attracting new audiences or building your relationship with potential customers? Your content length determines how people interact with your site.

5 steps to create content for the buyer’s journey


When you map out the buyer journey, you can more accurately cater to your target audience’s needs and be there to help them find what they’re looking for.

7 tips for writing intros that don’t fall flat


The average attention span is eight seconds. Here are 7 tips for writing great intros to your content to keep your readers engaged and interested.

2016 Content Trends – Build trust & make more sales with longform content – #12DaysOfContent


Our attention spans might be short, but longform content is growing in popularity. Content Editor Matt Ellsworth explains why you shouldn’t overlook this content format.

Part 2: Developing content for audience personas


Now that we know who we’re engaging, it’s time to write. Know where & when to publish – which platforms &what style of content resonates best.

Beat the “robot journalists” by getting a writer involved in your content strategy


In the age of AI writers, staying actively involved with the client at the start of a campaign will help your content fit their voice and style. Here’s how.

How performance art became part of my content writing job


When a finance client wanted a hands-on content marketing strategy for their annual conference, Brafton Editor Matt took on a new job title: actor.

How to write appealing HR content for candidates & clients


Four steps to writing better content for human resources brands.

9 ways Brafton’s finance writers work with clients to deliver powerful content


Brafton’s content writers work with finance clients to create content that builds credibility. Here’s how they do it.