ClickCease Content Writing Archives - Page 6 of 7 - Brafton

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How to nail B2B tech writing: Tips from a content writer


A top challenge in B2B tech marketing is finding a writer who can competently convey value offerings. Here are tips from a Brafton writer for using words wisely.

Coulda, woulda, shoulda: Ditch conditional language for more persuasive writing


Effective content marketing hinges on persuasive writing. Strike conditional language from your copy to convert readers.

Brides say ‘I do’ to wedding brand with catchy list articles


Here’s a look at the content marketing strategy Brafton provided for a bridal brand to drive more traffic in this competitive space.

How do I get people to spend more money on my website? Content marketing


Content marketing makes it easier for companies to convert website visitors – find out how Brafton created strategies that helped two brands increase sales.

#TenThingsNotToSayToAWriter from the content writers at Brafton


Our writers’ take on a trending Twitter topic: #TenThingsNottoSaytoaWriter

3 Ways B2B software content writing goes wrong (& how to get it right)


One in five companies Brafton works with operate in the tech and software space. Here’s our tips for outsourcing B2B tech content.

Content marketing influences 51% of web conversions for insurance company


Here’s how an insurance company supplemented its existing blog with a learning center that focused on content for SEO and saw major results.

How to craft the perfect content marketing calendar (in 7 steps)


Content calendars ensure your results turn out exactly as you envisioned when you invested in content marketing services.

Content increases software company’s search rankings & organic traffic 133%


Find out how our software client overcame the biggest challenge tech companies face with content marketing: Creating engaging content for users.