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    How to flex your subject matter expertise with content marketing

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    Do you want your audience to rely on your brand as an authoritative voice? Then you’ve got to put your subject matter expertise to the test.

    How to differentiate your brand from your founder

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    Ninety percent of American businesses are family-owned and operated, and many utilize their founders as the cornerstone of their brand. Even large, well-known brands like Harpo and Bloomberg are synonymous […]

    How to supercharge brand trust with your content marketing

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    Trust translates to consumer attention and loyalty. How is your brand measuring up?

    Top 6 LinkedIn Changes Rocking The Content Marketing World in 2017 (Updated)

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    From new lead generation opportunities to Sponsored InMail to video, we explore all the ways marketers can take advantage of LinkedIn’s makeover.

    Mobile matters: Why mobile video is life or death for your brand

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    If you’re not sure why mobile matters for your video marketing strategy, it’s time to remove the ultra-dark sunglasses you’ve apparently been wearing and take a look around. Chances are […]

    Inbox ROI: Vampires suck, email marketing doesn’t

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    Find out why email marketing provides an ROI that could make a bloodsucker blush.

    Fill ‘er up: Fuel your content strategy with email marketing

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    Your content will stall unless you’ve got the right promotion methods. Here’s why email marketing gets you going where you need to go.

    9 must-use plug-ins, add-ons and extensions for social media marketers

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    Get even more out of your social marketing strategy with the nine plug-ins, add-ons and extensions Brafton’s social strategists can’t live without.

    Visualize it: Your brain on social media

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    It’s time to pay attention to the “media” portion of social media. Here’s how.