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How we reduced a client’s cost-per-lead 63% through balanced content marketing [success story]


Organic and paid strategies can complement each other well. Here’s how we reduced our client’s cost-per-lead by striking that balance.

Content marketing on Instagram: 5 things you need to know


Here are 5 concepts you need to know about marketing on Instagram.

Does your B2B social marketing strategy stack up?


Humans are social creatures because they need to be. Our hominid ancestors learned quickly that they could share food, care for their young and fend off predators and rival tribes […]

When is the best time to post a blog?


If a blog post is published and no one’s around to read it, did it even happen?

#BraftonBuzz recap: Twitter experts on the future of content marketing


Hey, everyone! Phew, we just finished tweeting up a storm for our first ever #BraftonBuzz #TwitterChat and I have to say, things went swimmingly. Our hands might have cramped during […]

How Content Marketing and Influencer Marketing Work Together


Without relevant content, influencers have nothing to promote, and without influencers, content creators aren’t amplifying their message. Here’s how to pair the two.

What should content marketers make of the Twitter 280-character limit update?


Twice as much ad space could be a blessing or a curse for your brand.

3 lessons hip-hop has taught us about content marketing


Who is Mike Jones? Petey Pablo with better branding, basically. In many ways, the very concept of “marketing” is antithetical to the artistic purity some musical acts hold dear. Mike […]

Top free tools every content marketer should know about


You don’t have to spend a lot of money to develop a great content marketing strategy. In fact, many tools are available for my all-time favorite price: zero dollars.