Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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By Lee Hsieh, Digital Marketing Senior Manager at AIG Some marketing lessons never go out of style. Case in point: Effective storytelling remains a cornerstone of any successful content marketing strategy. That said, in order to fully leverage the power of storytelling and maximize results, it is essential to ensure the technology you use is integrated… Read more »
It’s a typical post-workout Wednesday evening and you’ve settled into watching mindless television. You pull out your phone and think, “What’s my weekend plan? Perhaps I should try to find a date.” You open up Tinder and start swiping, as many single 20- and 30-somethings do. About 10 profiles in, the app starts serving advertisements… Read more »
Do you want your audience to rely on your brand as an authoritative voice? Then you’ve got to put your subject matter expertise to the test.
Ninety percent of American businesses are family-owned and operated, and many utilize their founders as the cornerstone of their brand. Even large, well-known brands like Harpo and Bloomberg are synonymous with their founders, making separating the founder from the business almost impossible. The trouble with tying your company’s brand to one person is you live and… Read more »
Trust translates to consumer attention and loyalty. How is your brand measuring up?
From new lead generation opportunities to Sponsored InMail to video, we explore all the ways marketers can take advantage of LinkedIn’s makeover.
If you’re not sure why mobile matters for your video marketing strategy, it’s time to remove the ultra-dark sunglasses you’ve apparently been wearing and take a look around. Chances are you’ll see people glued to their smartphone screens everywhere you go, from the bus to the supermarket to public restrooms (actually, you might want to… Read more »
Find out why email marketing provides an ROI that could make a bloodsucker blush.
Your content will stall unless you’ve got the right promotion methods. Here’s why email marketing gets you going where you need to go.
Get even more out of your social marketing strategy with the nine plug-ins, add-ons and extensions Brafton’s social strategists can’t live without.