Content Questionnaire: Mel Carson, Delightful Communications
In this week’s Content Questionnaire, we asked Mel Carson of Delightful Communications to give us his exclusive perspective on web marketing.
Legacy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Employee spotlight: Meet Marc, Chicago business editor
His clients love him, his teammates appreciate his killer writing abilities and he’s known around the office for stellar banjo-playing skills during “Brafter-hours” and excellent taste in sandwiches. We’re talking about Marc Fishman, a business editor on our Chicago editorial floor. When Marc joined our editorial team in June 2013, he admits he felt intimidated… Read more »
How to write content without cramming your message down readers’ throats, a.k.a. being real
When you write content for your business, you don’t need to push your products on readers to be successful. You just need to be real.
Putting passion into practice: Writing at Brafton
[sublimevideo poster=”http://www.brafton.com/wp-content/uploads/2014/04/James-McClister-Brafton.png” src1=”http://videocontent.brafton.com/b9cc69a148bd9f4d/video/custom/mp4/1525-96.mp4″ uid=”1f17cad2″ id=”1f17cad2″ width=”755″ height=”425″] Meet James. He’s a Chicago-based news and content writer at Brafton, and since he joined the team in 2013, he’s all about getting his feet wet in the business industry. As a writer, James says his steady work flow helps him keep his writing sharp. “You’re going to… Read more »
Use content analytics to steer your marketing strategy: Winning the numbers game
Marketers need numbers to prove their campaigns are paying off, but they can also use numbers for immediate changes to proactively improve results.
Reduce, reuse & recycle your content: Waste not, want not marketing
This Earth day, look for ways to conserve creative energy and marketing resources toward a clear goal – your audiences and your bottom line will thank you.
Employee Spotlight: Meet Andrew, Operations Support Associate
Just as variety is the spice of a successful content marketing strategy, a variety of skillsets also makes for a successful strategist. Undoubtedly a CMS needs to have knowledge of a best uses for various editorial formats, SEO and metrics analyses, but they also need a personality that’s driven to deliver client satisfaction. More often… Read more »
Content Marketing & WordPress: 2 peas in a pod
WordPress is the content management system of choice for marketers because it’s easy to customize and optimize for SEO.
How a B2C nailed it with Pinterest marketing: Students drive social traffic
Pinterest is more than a place to share pictures. It’s also a place to drive profits, as one Brafton client demonstrated with its social media marketing strategy.
Breaking binary: 4 ways to master IT content writing
Tackling a content marketing strategy for a technology company? Here’s an intro to tech writing to help n00bs can master IT content.