Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A few months back, CEO Richard Pattinson said in an interview that “the best managers are not always the people who would have flagged themselves as natural managers in the beginning.” One manager on our editorial floor, Chris Hassan, immediately comes to mind. Chris said he never pictured himself as a team lead, but he’s… Read more »
B2C clients have a reputation for having the advantage in content marketing, but some ecommerce clients overlook the power of simple words.
The average bounce rate is around 50 percent, but see how low this Brafton client’s bounce rate fell due to a great marketing strategy.
Meet Hollie. She’s a senior content marketing strategist in our Chicago office, and she’s known for bringing a high level of detail to each client’s strategy – from “small mom and pop shops to huge corporations.” Her success stems from what she describes as her “true desire to learn more within the industry.” Joining the… Read more »
Mel Carson of Delightful Communications answered questions about what personal branding is and why it’s so important.
The internet was supposed to empower consumers by giving them more choices – but brands run into trouble when they make choosing too open-ended.
It was always Lauren Fox’s dream to live on the West Coast, but when she joined the Brafton team in early 2010, she had no idea her position on our administrative team in Boston would result in a long-standing career and the opportunity to move cross-country. As a senior member of our operations support team,… Read more »
CSR is a concept businesses are becoming familiar with because it’s one of the best ways to convey their values and support communities.
One Brafton customer shows how a blogging strategy can help B2Bs that care more about the quality of leads than the quantity.
In anticipation of Brafton’s upcoming webinar, “Repurposing content: How to do more with less,” we caught up with hosts, Marketing Director Katherine Griwert and Senior Director of Content Francis Ma, to get a better idea of what to expect. As a client-focused content marketing agency, Brafton’s goal is to help businesses develop strategies and create… Read more »