Seventy-four percent of consumers turn to web before making purchases
Seventy-four percent of consumers said they research products on the web before purchasing them.
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Martin Luther King Jr. Day search trend can boost content marketing campaigns
Martin Luther King Jr. was a trending topic on Monday as searchers browsed the web for information about the civil rights activist.
FTC heat on Google intensifies with launch of Search, plus Your World
A report from Bloomberg indicates that the launch of Search, plus Your World may bring increased scrutiny on Google from the federal government.
DuckDuckGo receives facelift, looks to compete in search in 2012
DuckDuckGo is the latest search engine to make a push for more traffic and use in 2012, as Google continues to dominate the market.
Bing tests top content toolbar at bottom of homepage
Bing appears to be testing a new toolbar on its homepage that points to top content. This may help Microsoft boost its popularity among web users, but the company has a lot of ground to cover if it hopes to catch Google.
Early roll out of Search, plus Your World inconsistent and lacks ability to block low-quality results
As Google continues its roll out of Search, plus Your World, there still some features yet to be integrated, and it seems Google Apps users do not see the new, personalized SERPs.
Paid search clicks from mobile devices double in fourth quarter of 2011
A report from Marin Software points to the rise of mobile search, as paid search clicks from mobile devices doubled in the fourth quarter of 2011.
Social marketing alert: Facebook to surpass 1 billion users by August
A report from iCrossing analyst Greg Lyons suggests Facebook will surpass 1 billion users by August 2012.
Social media, content marketing top priorities for 70 percent of marketers
A report from Awareness suggests that both social and content marketing are top priorities for businesses in 2012, and 64 percent will work on both to boost their brands’ reach.
Top retailers more reliant on email marketing than ever
A report from Responsys found that email marketing campaigns were more popular in 2011 than ever before.