New AdWords feature aimed at mobile measurement
Google AdWords now allows marketers to tailor their PPC campaigns to mobile users based on the OS they use and the network type they are on.
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Spending on web marketing to approach $40 billion in 2012
A report from eMarketer found that businesses are likely to spend $39.5 billion on web marketing campaigns in 2012.
Search, social high priorities for those launching new marketing campaigns
A report from the Goodway Group found that social and search are high priorities for marketers, but many agencies do not have the capacity to help clients with these channels.
Study: Content marketing targeted at influential female shoppers often misses the mark
A report from The Women’s Heart Link Network found that digital marketing campaigns aimed at middle-aged women must evolve with the demographic.
Google, Wikipedia leading fight against SOPA
Major website, such as Google and Wikipedia, demonstrated their opposition to SOPA and PIPA on Wednesday along with millions of web users on social networks.
Smartphone, tablet growth positions 2012 as a banner year for mobile marketing
A report from InMobi found that mobile ad impressions increased 771 percent in 2011, signifying that marketers should focus on mobile elements of different web marketing channels this year.
Blog content marketing impacts 69 percent of women’s tech purchases
A report from BlogHer suggests that tech businesses targeting American women can be most effective with blog content marketing.
Web marketing engagement varies drastically by day
A report shows that various web channels have different peak engagement times varies, and businesses must be prepared to manage each.
SOPA dominating web conversation ahead of #BlackoutSOPA
On Wednesday, dozens of popular websites, including Wikipedia and Reddit, will voluntary go black on Wednesday to voice their opposition to the Stop Online Piracy Act.
New foursquare feature dubbed ‘personalized search for the real world’
Foursquare’s new Explore feature could help businesses attract more local businesses with its highly specific search criteria.