News

A report from xAD said that mobile search queries have grown 30 percent in last year and one-third of searchers use mobile search at least five times per month.

The Verbatim search tool recently added to Google will replace the “+” feature, which will now be used to direct searchers directly to an organization’s Google+ account.

Market research firm Gartner recently reported the global smartphone market has continued its upward trend, which provides greater impetus for marketers to adjust campaigns for the mobile web.

Pew Internet Research recently pegged social media use by American adults at 66 percent.

A report from Experian PriceGrabber found that tablets will likely outsell laptops during the holidays, which could require some shifts for marketers.

Deloitte recently suggested that connecting with consumers on a more personal, engaging level will help them become repeat customers.

At SES Chicago, Buddy Media’s director of analytics and insight shared four key social success metrics that have helped her determine social shares result in 48 percent higher orders than other forms of marketing.

A report from Constant Contact found that 83 percent of small businesses using social media marketing believe it to be cost efficient.

Google+ is now available on six popular third-party social media applications, which represents another major step for businesses.

A report from EContent magazine found that choosing the correct content writers is critical to the success of content marketing campaigns.