News

Red Rocket Media found that 41 percent of companies expect social media marketing to become a larger part of their budgets in 2012.

Net Applications most recent usage figures show that Google Chrome may soon surpass Mozilla’s Firefox as the second most popular search engine at some point in 2012.

Internet marketers rejoice: This year’s Cyber Monday spending marked the biggest online shopping day in history, which bodes well for digital conversions for the rest of the holiday season (and the upcoming year).

A new study reveals that content marketing budgets are steadily rising, and businesses are increasingly outsourcing their electronic content to experts.

A new “December Adventure” from “Think with Google” aims to help marketers make the most of their online efforts during the holiday shopping season.

Cyber Monday sales are up 33 percent this year over 2010, which should indicate to internet marketers that consumers are ready to shop online this holiday season.

A report from Conductor suggests the amount of keyword referral data “(not provided)” by Google is rapidly rising. Marketers should be sure their SEO keyword strategies are dynamic even without this insight from their analytics.

Barnes & Noble is just one of many businesses leveraging Cyber Monday’s growing popularity among holiday shoppers.

A report from BIA/Kelsey found that 27 percent of businesses have opted to use third parties to manage their web presence more effectively.

A report from Shop.org found that 122 million Americans plan to shop online on Monday, as Cyber Monday continues to become more popular.