More than 70 percent of marketers say SEO is ‘effective’
More than 70 percent of businesses believe SEO campaigns to be effective ways to market a businesses.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google launches Think Insights for insight into SEO, web marketing
Google reported recently that it has launched Think Insights, a resource aimed at helping businesses improve their marketing content.
Seventy percent of companies think social is changing marketing
A report from Mechanica and Fast Company found businesses believe social media marketing is changing the industry but not necessarily their company.
Local social media marketing to hit $2.3 billion by 2015
Localized social media marketing campaigns are generating more revenue and BIA/Kesley expects this figure to reach $2 billion by 2015.
Google: ‘We make hundreds of changes to our search algorithms each year’
Google has outlined recent algorithm updates in a blog post. While this insight might offer SEO tips to marketers, the search giant says there are hundreds of algorithm changes each year; long-term search strategies are a must.
Bing’s Editors’ picks direct searchers to quality site content
A new development from Bing brings human curation to the search process, offering users editors’ favorite sites according to category.
Blekko’s ‘3 Engine Monte’ demonstrates SERP value and compares Google, Bing organic search
A new feature from Blekko may help users find the search results they like most, as well as give marketers insight into the success of their SEO initiatives across engines.
Improved site speed boosts conversions, says expert at ad:tech New York
At ad:tech New York, REI’s internet marketing program manager said that conversions drop 7 percent for every second of load time.
Google Trends show searchers explore 11-11-11 meanings
The date of 11-11-11 was a popular search topic throughout the day, providing a strong chance for businesses to integrate trends in their content marketing campaigns.
Tech-savvy consumers looking to holidays to boost mobile web access
A report from Expansys found that tablets are likely to be a major seller during the holidays.