Coke’s three-part formula to successful content marketing from ad:tech New York
At ad:tech New York, Coke’s senior vice president of integrated marketing shared tips with marketers on branded content marketing.
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Google adds +1 feature Image Search
Google announced on its Inside Search Blog that the +1 feature will now be available on Image Search.
Social media marketing drives content readership
A report from PR Newswire and Crowd Factory found that social media plays a critical role in the success of content marketing campaigns.
Blog content marketing growing among Fortune 500 companies
A report from the University of Massachusetts Dartmouth Center for Marketing Research found that blog content marketing is increasingly popular among Fortune 500 companies.
Twitter most popular social media marketing platform for Fortune 500
The University of Massachusetts Center for Marketing Research found that 61 percent of Fortune 500 companies use Twitter for social media marketing.
Bing continues development of Maps, simplifies sharing
Bing announced on Wednesday that it has added social, email and text message sharing buttons to Maps to allow users to send them to friends and contacts easier.
Ad:tech New York expert: SEO is the foundation of social marketing
Ad:tech experts say SEO enables content discovery, and this is key to garnering social shares.
Social personalization the key to effective email marketing, says Mashable at ad:tech New York
Presenters at ad:tech New York discussed the synergy of social media and email, citing the benefits of personalizing each send through multiple segmentation dimensions for maximum relevancy and resulting engagement.
Ecommerce spending grows 13 percent in third quarter
Market research firm comScore recently reported that ecommerce spending in the third quarter increased 13 percent in the third quarter of 2011 compared to 2010.
Cutts, Singhal speak on state of search marketing at PubCon
Matt Cutts and Amit Singhal delivered the keynote address at PubCon Wednesday morning and said businesses must prepare their search marketing campaigns for the short- and long-term.