61 percent of top brands turn to Google+ for social media marketing
A report from BrightEdge found that Google+’s popularity as a social media marketing platform is growing but still behind Facebook by a very large margin.
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B2B marketing alert: Ninety-five percent of business executives use smartphones
A report from iPass found that more than 90 percent of businesses deploying mobile devices are turning to smartphones, which opens a major new online audience for B2B marketers.
88 percent believe social media marketing has business impact
A report from SocialStrategy1 and OfficeArrow found that 88 percent of businesses are seeing results from social media marketing.
Compelling content critical to prospect conversion
Google recently reported that 88 percent of consumers encounter the Zero Moment of Truth about a purchase during the research phase, making a decision before they ever get to a store. Reaching consumers during this influential moment can be achieved through a strong SEO campaign.
AT&T generates product demand with social content marketing
A report from eMarketer found that implementing content marketing and a social strategy helped AT&T foster better relationships with current and future prospects.
Effective web marketing can help businesses leverage holiday shopping fervor
A report from eMarketer found that ecommerce sales will likely grow to $46 billion in 2011, and social media marketing can help companies catch shoppers’ interests.
Bing-powered search makes minor gains in October
A report from Experian Hitwise shows Google is still the leading search engine with more than 65 percent of all queries.
SES Chicago experts: Optimize content for social marketing according to prospects’ interests
At SES Chicago, experts spoke about the value of heavily targeting content to meet the interests of niche social users.
Google+ Pages give the social network another big traffic push
The addition of Google+ Pages resulted in the third most successful week ever for Google+ and social media marketers should monitor the site to see if this traffic is sustainable .
Twenty-five percent more B2B marketers using content marketing
A report from Mintel and Menzies Digital Marketing found B2B content marketing has increased 25 percent in the last year.