News

After a long wait, Google announced the addition of Pages on Monday, which will open the network to enterprises of all sizes.

Bank of America has turned to social media marketing to generate positive conversation regarding the brand since the issues it experienced after announcing a $5 monthly debit fee, which has since been retracted.

Socially engaged consumers are more likely to convert than most consumers shopping on the web, according to a report from IBM.

Nielsen reported that Android is still the leading mobile OS and the iPhone has retained its spot as the most popular handset. The company also found more than half of adults under 44 currently use smartphones.

A report from MarketingSherpa found that one company decreased its cost per lead drastically by implementing content marketing as part of its overall web campaign.

An independent SEO study found claims of Google’s anti-competitive practices are exaggerated, contradicting a similar report released earlier this year. The findings suggest good search engine optimization practices offer businesses the chance for top SERP positions.

Google announced this week it will shift ads from the right side of its SERPs to the bottom in some instances to promote a more positive user experience.

A report from Vision One Research found that Facebook is helping healthcare institutions engage with existing and potential patients.

More than 70 percent of adults access video content on the web at least once per week, and many watch while consuming other media, including television and news content.

Google fellow Amit Singhal reported on Thursday that the company has made an update to its algorithm that rewards fresh content, and brands might find publishing industry news helps them stay ahead of the search curve.