Search marketing: Google still holds two-thirds of market
Google is the most popular search engine and will likely remain so moving forward, with Bing-powered search failing to impact the market as a whole.
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Fifty-five percent of companies say social marketing critical to sales
A survey from Newtek Business Services found that 57 percent of small businesses use social media marketing to find and engage new customers.
Red Bull energizing web marketing with targeted video content
Red Bull announced last week that it will develop original video content for use on YouTube’s new channels initiative to complement its TV advertising and other initiatives.
Sixty percent of businesses name websites most important marketing tool
Sixty percent of businesses named their websites the most critical tool in their web marketing campaigns.
Google searches hot on Halloween trend
Halloween-related search terms were among the most popular queries on Monday, and marketers should prepare to leverage other seasonal topics as the holidays approach.
Social media marketing alert: Frustrated by Facebook, teens turn to Google+
Teens are spending less time on Facebook as a result of new changes to the platform, which could force social media marketing campaigns to adjust.
Forty-one percent of companies struggle to create content for lead generation
The Content Marketing Institute and Marketing Profs recently collaborated on a survey that named producing content likely to convert prospects as marketers’ top content marketing challenge.
StumbleUpon drives more than 50 percent of social traffic
Sharing branded content on StumbleUpon greatly increases its half life, extending its chances of winning engagement, according to a report from Simply Zesty.
Twitter timeline updates to boost social media marketing appeal
Twitter content marketing may expand its reach as the site has made some adjustments to its Ttimeline to allow users to do more on the page, rather than navigating away to view media.
Integrated marketing campaign boosts email subscribers for restaurant chain
Using social media and other marketing channels, Pei Wei Asian Diner recently used an integrated approach to increase its email marketing list by nearly 20,000 subscribers, which increased exposure to its social and mobile marketing campaigns.