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Social media marketing has helped businesses improve sales, leads and overall web visibility, but some companies have found it difficult to quantify its success. Many marketers agree that content sharing figures are a core social success metric.
A report from M Booth and Beyond found that more than half of consumers have engaged with a brand on the web.
A report from MarketTools found that many companies using social media marketing are not engaging prospects who offer feedback.
The Bank of Montreal reports that nearly half of Canadian businesses say social media marketing is the primary driver of sales growth.
A new report from Pew found that more than half of tablet owners access new content on their mobile devices than they did prior to using the handsets.
A report from Google says that the “+” feature will no longer indicate that searchers are looking for specific results.
Local search is expected to generate more than $8 billion in revenue by 2015, according to MDG Advertising.
Small business marketers appear to be split on the value of social media marketing, however, those who have implemented campaigns successfully have seen their brands’ visibility grow, with Facebook marketing driving top results.
NFL star Chad Ochocinco recently agreed to become a social spokesperson for MusclePharm, a healthty lifestyle company.
Google’s Matt Cutts said in a recent Webmaster Help video that SEO campaigns are not spam when developed properly.