Search, email marketing ideal to target potential prospects
Readex Research found that search marketing, social marketing and website marketing (among others) can effectively reach professionals.
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Search marketing alert: Google mum, but rumors of a Yahoo takeover swirl
Rumors began over the weekend that Google may be considering a takeover of Yahoo, which dismissed CEO Carol Bartz last month.
Two-thirds of marketers say Panda 2.5 is ‘very significant’
In a recent poll, 66 percent of respondents said that Google’s Panda 2.5 update had “very significant” implications for their search engine marketing campaigns.
Apple iOS 5 helps extend Twitter marketing reach
Twitter CEO Dick Costolo reported at Web 2.0 last week that the launch of iOS 5 has increased signups from iOS users by 300 percent.
Google+ adds feature to allow users to follow content writers
Google+ users can now add their favorite web writers and bloggers to Circles directly from search results.
Mobile SEO critical as smartphone, tablet commerce, browsing increase
A report from Hipcricket found that mobile SEO can be critical to the success of content marketing strategies, especially for retailers hoping to convert consumers on the go.
Coke CEO: Social media marketing more than 20 of budget
Coca-Cola CEO Muhtar Kent said that the company’s social media spending has increased to 20 percent of its overall marketing budget, up from just 3 percent five years ago.
Facebook stakeholder suggests Google+, Twitter marketing appeals to ‘power users’
Speaking at the Web 2.0 Summit in San Francisco this week, Sean Parker, co-founder of Napster and owner of 4 percent of Facebook, said that Google+ and Twitter have taken “power users” from Facebook. Marketers might take this insight into consideration as they choose audience-appropriate platforms for social media marketing campaigns Power users, Parker says,… Read more »
Google, Yahoo, Microsoft remain leaders in list of top web properties
Google, Yahoo and Microsoft websites maintained their position as the top three most popular web properties in September.
Columbia Sportswear’s email marketing content focuses on education over promotion
Columbia Sportswear has woven content marketing and email marketing to] improve open and click-through rates.