News

Mobile social media use grew 37 percent in the last year, with more than 72 million Americans accessing Twitter, Facebook and other from their handsets.

Consumer Reports recently reported that an increasing amount of electronics purchases are taking place online. Plus, social media marketing and digital prospect outreach can boost in-store traffic as well.

Google announced the release of Android 4.0, or Ice Cream Sandwich, this week, and the company believes it will make the mobile experience better for consumers owning both Android-powered smartphones and tablets.

Microsoft CEO Steve Ballmer urged searchers to try Bing, the company’s search engine, since he doesn’t think there are many differences between it and Google.

Google’s Matt Cutts recently said that improving site speed should be a consideration at all times, even if it will have minimal effect on SERP position.

Backed by MC Hammer, WIREDoo is the latest entry into the search market, and the artist promises it will bring a unique search service.

A report from the Medill School of Journalism at Northwestern University highlighted social media marketing campaigns helping collegiate athletic programs.

EMarketer reported on Thursday that ad agencies cite blog marketing as the most effective social lead generation strategy.

Google+ senior vice present of social Vic Gundotra said on Wednesday that support for Apps and pseudonyms will soon be available on Google+. These developments could attract more users and, in turn, make the network a more promising marketing platform.

Google announced Flow Visualization on Wednesday. The tool aims to help website administrators get a clearer picture of visitor activity.