News

The addition of custom search engines into Google Webmaster Labs will allow developers to test Google search services throughout their organizations’ domains to find content.

Experian Hitwise reported this week that Google now accounts for more than 66 percent of search queries.

Covario recently released its analysis of the third quarter’s paid search market and found a 24 percent increase in spending over the same time period in 2010.

Google reported a 33 percent increase in revenue for the third quarter of 2011, helped greatly by Google+ and paid search, CEO Larry Page said.

A new report from Nielsen found that web marketing aimed at mobile users reaches them throughout the day with more than 40 percent saying they use their mobile devices while watching television.

On Wednesday, Google senior vice president of engineering Vic Gundotra reported on his Google+ account that Google+ now supports real-time search and greater hashtag functionality. According to Gundotra, the real-time search feature allows users to access content as it is posted by their contacts. As has been the case with most of Google+’s updates, real-time… Read more »

While best practices for social media marketing continue to evolve, more than 80 percent of executives use social and plan to maintain or increase their investment moving forward.

Social media marketing campaigns must focus on making content relevant and increasing the accessibility of a brand to be successful.

The Chief Marketing Officer recently reported that the banking industry has the opportunity to leverage content marketing campaigns to help customers and prospects understand the changing banking landscape.

A report from Century Market Research pegged revenue generated by smartphone applications at more than $15 billion by 2013.