Survey suggests marketers must invest in site content
The findings of Alterian’s survey How Engaged is Your Brand suggest that site content is an area where the majority marketers need to improve.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Video marketers: YouTube No.1, but Microsoft sites move up
The latest comScore U.S. Online Video Rankings reveal that search giant Google is still the leading platform for online video viewership.
Matt Cutts: Social media marketing should be a top SEO priority
Earlier this week, Brafton reported that Matt Cutts advised internet marketers to move away from article marketing and toward social media. Another recent tip from Cutts supports the idea that social media marketing should be a top SEO priority this year.
Google Analytics to get an upgrade
Google announced that it will be offering Google Analytics users new features this year. The Google Analytics Tool is an easy-to-use free resource for SEO marketers, and the upgrades might make it even more user-friendly.
Online searchers want St. Patrick’s Day info
Search and content marketers may celebrate today if they can relate trending St. Patrick’s Day search phrases to their brands in order to produce timely site content.
Ecommerce revenue to approach $200 billion
An eMarketer forecast suggests online sales will continue to climb, exceeding $188 billion in 2011.
Facebook’s search patent – bringing the social giant into the search market?
A Facebook patent may be cause for concern for leading search engines that offer social search data in results, and it may also be a sign that the social giant is preparing to make an aggressive move into the search market.
Cutts says Google Panda algorithm makes no exceptions – quality content a must
A recent report from Search Engine Land details Matt Cutts’ explanation for search engine “white lists,” but, ultimately, Cutts says the recent Panda algorithmic update demands high-quality content from all sites without exception.
Lady Gaga’s YouTube campaign: A lesson in video marketing, consumer engagement
Lady Gaga is working with Google on a new YouTube campaign that puts her in touch with fans via video, and marketers might be inspired by her use of social media to engage her audience.
Matt Cutts: Trade article marketing for ‘great content’ and ‘social media marketing’
In a recent Webmastercentral YouTube video, Matt Cutts offered some tips on content strategies viewed favorably by Google.