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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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News

CMOs optimistic about profits, social spend to increase

Brafton has reported that 81 percent of CMOs expect social investments to return revenues this year, and a new study from The CMO Survey indicates that chief marketing officers are optimistic about more than their social ROIs this year (though they do plan on investing more heavily in the social space).

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Mobile marketing reaches mainstream audience, users want news

Brafton has reported that Google’s Eric Schmidt declared 2011 the year of mobile, and the new 2010 Mobile Year in Review report from comScore supports his theory and shows that mobile users look for news daily via their devices. Marketers will want to plan mobile campaigns accordingly.

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Google lets users ‘Map’ their Valentines

Google’s Map Your Valentine campaign is a fun way to get consumers using Google maps, and it might remind marketers that their store locations are more likely to be shared among internet users if they claim Google Places pages.

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