Mobile and social users: Ready-made email marketing recipients
A report from Merkle relayed by eMarketer indicates that email is still an important marketing channel.
News
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Search marketing + social media boost CTRs 94 percent
When consumers were exposed to both search and social media marketing, a brand’s overall search CTRs increased by 94 percent.
Professional service firms to boost content marketing
A new survey from the Content Marketing Institute reveals that marketing with content is also a rising trend for professional service firms.
Google updates algorithm to reward high-quality content
Last night, Google announced an update to its algorithm that makes quality content necessary for sites that want good rankings. The search giant says it has already launched its refined algorithm, and this will impact 11.8 percent of searches.
Google’s new recipe view introduces rich snippet search
Recipe view will be good news for brands in the food industry, but it also demonstrates the value of content included in rich snippets to all internet marketers.
Bing expands social results, further integrates Facebook Like data
Microsoft is expanding its social search options, offering Liked annotations for all results.
Online content evolving, Google awards grant for digital news
Google has awarded the International Press Institute a $2.7 million grant toward the development of the online news industry.
Bing search results become more visual, thought leaders rewarded
Microsoft is taking another step toward creating a visual search experience with its new "tiles" feature, offering visual indicators to help searchers find relevant results.
Facebook reaches majority of online Americans
Brafton has reported that nine in 10 Americans use social media sites each month, and a new eMarketer report suggests that Facebook reaches nine in 10 social network users.
Google penalizes Overstock for SEO link scheme
Overstock offered discounts in exchange for links, and now it is paying the price with a Google penalization.