Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers creating web content know they need to make their pages both search engine- and user-friendly. Now, some webmasters are reporting that Google is ignoring or changing their home page and title descriptions, instead creating its own title tags for pages – and this is having a negative impact on clicks.
A Pew study reveals Americans are increasingly comfortable with their internet-enabled gadgets, meaning internet marketers have more avenues through which to reach consumers.
ExactTarget’s report, The Social Break-Up, explores how consumers engage brands on social media, and marketers should make note that fresh content is a must.
Data from Performics indicates that mobile may account for more than 10 percent of overall impressions and clicks, respectively, in March.
Trust in social network contacts increased by nearly 50 percent in 18 months, with social chatter showing a gain of 47.5 percent as a reliable resource.
A recent survey from MerchantCircle found that local businesses are flocking to internet marketing techniques this year, and search marketing is cited as the top avenue for reaching an online audience.
Bing seems ready to battle with Google with its attempt to alter the landscape of search results.
Google has announced updates to Google Social Search that will bring users more relevant, recommended results – and marketers should create shareable content accordingly.
Brafton has reported that Facebook ad CTRs are declining, with Webtrends indicating click-through rates dropped to 0.051 percent in 2010 as costs-per-click climb. Still, new data suggests that not all ads are created equal, and targeting discrepancies account for lower click-rates.
This week at the Mobile World Congress, some new devices were unveiled that will make it much easier for on-the-go consumers to access their Facebook accounts. Mobile – and social – marketers should take note.