Fresh content: Key to catching email clicks
An ExactTarget survey found that nearly half of respondents (49 percent) unsubscribe to emails because of repetitive, boring content.
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U.S. businesses increasing investment in internet marketing
A recent report from the Direct Marketing Association indicates that American marketers see digital marketing as a valuable way to reach consumers.
Eighty-five percent of marketers to use SEO this year
A recent survey from Forrester indicates that the majority of marketers will employ search engine optimization in 2011.
YouTube partners see success with cost-per-view ads focused on relevant content
YouTube recently spoke with ClickZ about its TrueView pay-per-view ads, indicating ads often engage viewers, and this might be taken as evidence that relevant content counts.
Facebook now a top 10 ad platform
The latest comScore ad focus rankings reveal Mark Zuckerberg’s site as one of the top 10 ad networks.
Google helps marketers with mobile SEO
Google is offering webmasters insight on how to prepare sites for mobile screens, presumably to make the mobile web a better experience, and marketers may find these tips boost mobile rankings.
New York Times suggests blogs waning among young consumers, but readership remains strong
Whether or not consumers are penning their own blogs, a recent Pew report reveals that they are active blog readers – especially young audiences.
B2B LinkedIn use on the rise
Data from Gigya indicates that the professional social site may be a top channel to connect with B2B execs.
Facebook redesigns its search results
It seems the leading social network is focusing on search capabilities. Facebook is categorizing query results.
Google gains ground on Yahoo for most visited web properties
Brafton has reported that Yahoo sites were the top web properties in December 2010 … and November 2010. The latest data from comScore indicates that Yahoo sites are, once again, the most visited web destinations, but now, search giant Google is gaining ground on Yahoo.