Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers looking to reach an online audience via emails must remember that consumers have ample tools that allow them to prioritize and filter their inboxes, so well-targeted content is key to catching clicks. A new survey from Alterian relayed by eMarketer indicates that marketers are trying to appeal to consumers with custom deals. According to… Read more »
This year is poised to be the year of social content marketing, and brands must remember to monitor their social campaigns. A survey from the Harvard Business Review indicates only 12 percent of companies thought they were effectively using social media at the end of 2010. The survey asked more than 2,000 senior executives about… Read more »
Starbucks is letting consumers swipe their smartphones to buy a latte. The company is launching a mobile payment system, and marketers might find this tool familiarizes consumers with the rising world of mobile commerce. Starbucks announced today that customers at all U.S. store locations can pay for in-store purchases with their smartphones. The system requires… Read more »
Brafton has long reported the rise of the local deal-finder as a marketing channel, from Google's failed attempt to acquire Groupon to Amazon's recent investment in LivingSocial. While Groupon is the household name in the neighborhood coupon market, marketers might want to keep their eyes on LivingSocial; the local deal startup is making a wave… Read more »
By now, it's likely old news that older consumers are active on social sites. Brafton reported back in August that social networking among internet users older than 50 has doubled in 2010. But a new report from the Media Audit relayed by eMarketer indicates that having children increases the odds that a U.S. adult is… Read more »
Earlier today, Brafton reported that paid search spend increased during Q4 2010, and an Efficient Frontier report suggests paid search gains are indicative of broader internet marketing growth. The Digital Marketing Performance Report for Q4 suggests that 2011 has started on a strong note for online marketing. Search engine marketing showed 23 percent year-over-year growth… Read more »
With the most recent comScore data indicating that 234 million Americans use mobile devices, marketers must keep up with the latest marketing trends to reach on-the-go consumers. A new report from Distimo suggests that brands should consider mobile application advertising, as mobile app revenue is on the rise. Distimo’s report shows that application stores grew… Read more »
Paid search saw a comeback in 2010, according to the latest U.S. search market report from SearchIgnite. The performance marketing firm says paid search spend increased 18.5 percent in 2010, and this bodes well for search marketing in 2011. The paid search market saw significant gains in Q4 2010. According to SearchIgnite, search spend demonstrated… Read more »
Brafton has reported that more than 20 million people become fans of Facebook pages each day, and the majority of these social users find brands through social ads. A new forecast from eMarketer predicts U.S. marketers will spend more than $3 billion on social network ads, with Facebook leading social ad spend. This prediction supposes… Read more »
As we enter 2011, search marketers can rest assured that consumers tend to respect the results they find on the web. A poll from Rasmussen Reports indicates that consumers have favorable opinions of the leading search engines. The survey asked more than 700 U.S. adults about their search behaviors. Two-thirds (66 percent) of internet users… Read more »