Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile marketers may still be rejoicing over last week's news that the iPhone will be available to Verizon users in February, but they might want to keep abreast of new Apple developments this week. The company will reportedly unveil the iPhone 5 during the first half of this year, and Steve Jobs may not be… Read more »
Experts at last week’s Affiliate Summit West advocate blogs as a means of boosting SEO and social outreach, and a recent study suggests blogs might also drive sales. The results of a survey from BlogHer and DeVries public relations reveal that blogs impact beauty purchases more than traditional magazines. BlogHer asked more than 1,000 women… Read more »
Brafton has reported that display ad impressions were on the rise at the end of 2010, and now Google is expanding its DoubleClick Ad Exchange in order to improve advertising revenues for partners. The company announced that its real-time marketplace for display ads is helping publishers see surges in profits, and it will develop the… Read more »
Brafton recently reported that Yahoo and Bing are gaining ground in paid search since the adCenter transition, but Google still holds the lion’s share of the search market. The latest report from comScore shows that Google came out on top at the end of 2010. The December 2010 search engine rankings show that Google’s share… Read more »
At the recent Affiliate Summit West conference, Brafton reported that targeted content was a pervasive topic of discussion. Experts seem to agree that one of the best ways to make a site visible to search engines, reach an social audience and convert site visitors is through a corporate blog. In a session angled as an… Read more »
Yesterday, YouTube announced that music videos and pre-roll ads are now available in an Android app for YouTube. Marketers should rejoice over the news of this new ad development, as it will enable them to reach the growing number of YouTube’s mobile viewers. Andrey Doronichev announced a data gem (though it was somewhat hidden in… Read more »
With the internet marketing community increasingly turning its focus to social media channels (social content, in particular), email may seem like an outdated channel – "seem" being the operative word. A new report from Aberdeen Group indicates that email is marketers' second-leading focus, and the channel delivers tangible results. According to the report, Email Marketing:… Read more »
Wolfram Alpha has always been an answer engine, and now it seems to be giving users more information related to their questions. The site announced this week that it has made some updates for 2011 in light of upcoming consumer, enterprise and developer products. One of these changes is a feature on results pages that… Read more »
Google announced changes this week that may have a positive impact on paid search campaigns. The company will now offer new negative keyword management options, and it will change search ad display URLs to lowercase letters. Earlier this week, the company announced that advertisers can now add negative keywords to a group in their accounts'… Read more »
The Yahoo to Microsoft adCenter transition tool closed just last week, but Efficient Frontier reports that advertisers may already be experiencing gains from the Yahoo-Bing alliance. Early data from Efficient Frontier’s Q4 online marketing report reveals that the transition could be producing some positive paid search trends. The company reports that there was a temporary… Read more »