Sick of click-bait? Facebook’s limiting organic News Feed reach to discourage spam
In order to combat click-bait in users’ News Feeds, Facebook is penalizing posts with misleading headlines and dishonest previews.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The top SEO updates of summer 2014
Learn all about the top SEO updates that went into effect during a busy summer 2014, including changes to Authorship.
Clickbait spam – Marketing #TWIT
Spam headlines make a bad impressions, but this week’s marketing #TWIT highlights web content that’s natural clickbait. Marketing #TWIT
Tweet Activity Dashboard is live, offering social data to all users
Get access to new social marketing analytics, like impressions and engagement over time, with the Tweet Activity Dashboard – now available to all users.
The end of Authorship: Functionality and images eliminated from Google search
Google pulled the plug on Authorship, eliminating data processing for rel=author and author snippets in general search. Here’s what this means for SEO writers.
Video content converts better than other formats, according to 70% of marketers
Data proves that video is one of the highest-converting formats marketers can invest in … especially if they can measure their results.
Will answers from Google’s Knowledge Vault steal your SEO content clicks?
Google’s experimental Knowledge Vault is building a list of billions of objectively true facts, indicating that content marketing needs to include well-cited, provable information.
Don’t let these 3 things sink your digital marketing relationship
Many companies outsource their content marketing to keep their SEO strategies competitive, but they often run into the same stumbling blocks that can be resolved.
Want Instagram marketing data? Brands can now see impressions, reach and engagement
Instagram isn’t the top social media marketing network, but it took one step closer to mass relevance by making a slew of new marketing metrics available.
Time to start snapping? Snapchat is the third-most popular social network for Millennials
After Facebook and Instagram, 18-25 year-old consumers spend the most time on Snapchat – and social media marketers should take notice if they want to keep up with younger buyers.