Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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It’s tempting to take marketing cues from the most successful businesses, but most brands need to build something Fortune 500 companies already have: Name recognition among target customers.
Tumblr is growing quickly as a social media marketing platform and is projected to catch up to Instagram and Pinterest in usership this year.
Facebook add a new “Satire” tag to content that users may not interpret correctly, indicating marketers should also be more transparent.
Google recently announced marketers won’t be able to exclude keyword phrases that aren’t exact matches, starting in September, affirming its focus on context.
Truth: Everyone in SEO always takes Matt Cutts word as gospsel… one comment and Comic Sans will escape being the butt of web designers’ jokes. Marketing #TWIT
SlideShare, a great tool for turning internal expertise into content, has made its internal analytics free to use – and a powerful tool for B2B marketing.
Buyers may do most of their purchasing on desktop PCs, but mobile conversions are becoming common as more people browse the web on smartphones.
Google is going all-in on search results that look the same on mobile devices and desktop PCs, and content marketing strategies need to take this into account stay visible.
Intuitive layouts and sleek visual designs help make brand sites easier to use, but one of the most important indicators of content marketing success may be site search.
Recent Twitter experiments indicate the social network might soon feature a Facebook-type algorithm that affects how non-followers see social content.