Start the GIF party – New tool turns YouTube videos into animations
Social marketers and content producers now have an easy way to turn YouTube video clips into animated GIFs.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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5 social marketing goals supported by the new Twitter ads
Twitter unveiled a new pricing model that makes it easier for marketers to measure their progress toward social media goals.
Better UX wins multi-device consumers and influences their purchases
Customers aren’t going from awareness to purchase in a linear fashion – they’re consuming content marketing materials in unexpected patterns before making purchases.
Most marketers budgeting for search, email & UX in 2014
As marketers embrace the importance of digital media, they are increasing their focus and budgets on efforts to improve their web performance.
Twitter report reveals 8.5 percent of monthly active users are bots
Twitter may be the best social media marketing tool for reaching niche audiences and industry influencers, but engagement metrics from the network might not be telling the whole story. The service’s most recent filing with the Securities and Exchange Commission reveals an unsettling fact: Around 8.5 percent of the channel’s monthly active users (MAU) are… Read more »
Put content in visual order with a website redesign
If you’re thinking about redesigning your brand website, figure out what elements are most important and emphasize them with visual design.
Mr. AP Style – Marketing #TWIT
We feel this web writer’s frustration on balancing AP style and engaging copy! Check out this week’s illustrated tweet. Marketing #TWIT.
B2B & B2C brands agree on marketing importance; disagree on execution
Recent research shows that while B2B and B2C companies both rate content marketing strategies very highly, they have very different ideas about their execution.
Brands that respond to social questions reap the rewards
The upside of a social marketing strategy that includes swift answers to customer questions far outweighs the downsides of negative comments.
An email copy testing & targeting 4-step guide from #CZLSF
Amazon’s email manager shared top tactics for copy, subject lines and A/B testing to drive better clicks, opens and more at ClickZ Live SF.