News

AOL announced yesterday that it has designed a new email product called Project Phoenix, now available in previews.

Google announced this week that it will now offer Product Listing ads to all marketers.

The Internet Advertising Bureau and the Mobile Marketing Association have proposed a set of standardized mobile web ad measurement guidelines.

With more than 175 million U.S. consumers watching online videos in September, it’s no secret that marketers must consider video as part of their content marketing strategy, and Hulu is the top video property for delivering ads.

Internet marketers hoping to cash in on holiday shoppers, rejoice: eMarketer predicts that retail eccommerce spending will demonstrate 13.7 percent year-over-year growth this quarter.

Facebook sent notifications today that it will host an event on Monday to share insight on new developments. The social site is increasingly effective as a marketing platform, so brands should take note that a big announcement is on the way.

It’s been a big week for Microsoft with respect to the mobile market. On Monday, the company released its Windows Phone 7 to U.S. markets, and the company announced today that the Bing for Mobile Android App is available on all major U.S. mobile operators.

Brafton recently reported on the value of blogs in influencing consumers , and now, multiple reports indicate that Matt Cutts’ recent talk at PubCon Las Vegas emphasized the need for marketers to put valuable links toward the top of blog posts.

To help internet users find relevant videos, YouTube has launched an opt-in experiment called YouTube Topics on Search, and marketers who optimize their video content may appreciate how it categorizes clips on the site.

Technorati’s State of the Blogosphere 2010 indicates that blogs are a full-fledged marketing tool, with consumers increasingly trusting blogs while trust in traditional media wanes – a fact marketers can’t ignore.