Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mary Crosse, the new business director for Lucky Branded Entertainment, offers insight on 10 top strategies for getting video content to go viral.
Author and cofounder of the webÂ’s first location-based service – Outside.in – suggests sharing ideas and looking beyond the ad industry for inspiration can foster winning innovation in marketing.
At ad:tech New York 2010, Internet Business Director Casey Peterson explains that the geosocial platform Whrrl has played a huge part in the Murphy USA’s growth – and marketers may want to watch out for Whrrl and other location-based marketing opportunities.
Chris Sherman suggests that search is just changing its form, and that SEO is more important than ever.
Google announced a mod_pagespeed for Apache tool that marketers may find makes their pages load more quickly – which could keep consumers engaged on a site longer.
Twitter is expanding its Promoted Tweets platform to let advertisers get their tweets displayed in certain users’ timelines, and marketers may like the increased visibility this provides on the microblogging site.
At ad:tech New York 2010, the president of NBC Universal’s Women and Lifestyle Entertainment Networks gives marketers insight on how to reach their audiences amidst the tech clutter following a simple formula: consumer, content, no fear.
Bing has officially announced the launch of its new social features.
Google is now displaying new suggestions in general search results that may direct consumers to local stores – a development marketers may like.
Social channels are being used to cover elections – and marketers should take note that Americans are tuning into these networks to keep ahead of the latest news.