News

New data from comScore reveals that U.S. online holiday spend showed significant year-over-year increases both on Thanksgiving and Black Friday.

Internet marketers looking to plan campaigns on channels appropriate for their core audiences may appreciate the latest report from the Pew Internet and American Life Project, in which the research organization asserts that affluent consumers use technology differently than middle-class Americans.

A new holiday ecommerce forecast from comScore says online sales will grow 11 percent over the same period last year.

Covario’s study, 2011 The Year of Facebook, reveals social platforms will play a big role in brands’ organic and paid search efforts next year.

Marketers have long regarded Yelp as a marketing necessity (for better or worse), and now it is giving businesses the chance to provide Check-In Offers to loyal customers in time for the holiday shopping rush.

According to a new survey from Shop.org, online Cyber Monday sales should be strong this holiday season, with more than half of Americans who access the internet at work planning to do some internet shopping at the office.

Research shows that consumers are more receptive to ads in streaming video content than those featured on traditional television.

A report from Chitika indicates that marketers are not practicing SEO to maximize traffic from Bing-Yahoo users.

The microblogging site’s cofounder, Biz Stone, has told Reuters he wants to create a news network with Twitter..

In an effort to lure the next generation of news readers, Rupert Murdoch is launching an iPad-only newspaper to be called The Daily, and marketers should see this as a sign that online news content has a broad audience.