Google TV: Optimizing sites for the living room screen
Google TV has arrived, and the internet-enabled television platform will require marketers to make some big changes in how they optimize their sites.
News
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SCVNGR hunts for geo-social users, marketers may want to get on board
SCVNGR is near the 500 thousand-member mark, and marketers may want to consider partnering with the app to build brand loyalty.
Content sharing: Email or social? Survey says both.
A new study from SocialTwist indicates that email and social media are the channels that offer the best sharing results.
Email marketing: Keep it short and sweet for lead gen, says Eloqua
A new study from Eloqua suggests that email campaigns are growing in both B2B and B2C firms across industries, and the study offers some insight on best practices to maximize the power of marketing messages.
Google search results get a social layer to take on Bing’s new Facebook partnership
Bing and Facebook partnered last week to create a socially enhanced search experience for internet users, and now it seems Google is trying to secure itself a place in the social search market.
Bing boosts its search brand with a little help from Jay-Z and Facebook
In a new multichannel marketing campaign, Bing is promoting its search features to a Jay-Z-loving audience.
Content marketing: Critical for competitive B2B firms
A recent study shows that nine out of 10 B2B firms use content to market their brands.
Why marketers may ‘like’ a new Facebook display ad integration
Anyone who "does the Dew" or shops at JC Penney can now indicate that they are fans of these brands when their display ads crop up across the web – and marketers may like opportunities to integrate the social network into their display ads as well.
Will Y Connect effectively bring social benefits to Yahoo search?
Yahoo aims to increase its social appeal to consumers and marketers with Y Connect, reports the Wall Street Journal.
Hard news is ahead of the trends: Study shows journalistic content produces revenue
A new report from Perfect Market indicates that news content – particularly hard news stories – can generate revenue for sites.