Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Myspace hopes to get a boost from a new makeover that it hopes compliment social competitors as an entertainment site appealing to Generation Y – and relevant marketers, of course.
The transition from Yahoo to the Microsoft adCenter is now complete, and marketers planning their holiday ad campaigns must remember to manage them through Microsoft.
In a new study, When Advertising Goes Digital, , comScore examines what hinders a focus on creative content and why it should be prioritized in ad campaigns.
About a decade ago, businesses were adopting the internet as a new channel, and now Forrester says marketers’ burgeoning investment in mobile platforms suggests mobile is the next big thing.
According to a study from Marin Software search advertisers’ ROI has improved since the launch of Google’s predictive technology.
Security firm Arbor Network’s internet traffic report gives businesses compelling reason to plan search campaigns and optimize their sites for Google.
In the most recent Webmaster Central video post on YouTube, Matt Cutts defends Google’s inclusion of the date in site snippets offered in search results, deeming it one of the most useful result components for users deciding where to click.
As marketers plan their holiday campaigns, a WebVisible report suggests that small businesses are spending more on search advertising this year compared to 2009.
Google sites garner the most unique viewers and delivers ads to more than 16 percent of the overall U.S. audience, according to the latest comScore Video Metrix data, suggesting YouTube content should be a top priority.
The October 2010 Facebook and Brands report from DDB and OpinionWay demonstrates the value of gaining fans on Facebook, and it also offers some insight on the top ways to build a business’ social community.