Survey says consumers value mobile ads, marketers make note
According to a report from inMobi and comScore relayed by eMarketer, consumers are increasingly receptive of mobile advertisements.
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Auntie Anne’s pretzel company personalizes social media marketing
Auntie Anne’s gets an A in social media marketing for effectively engaging fans and followers and turning them into ready brand advocates.
Windows Phone 7 aims to improve the mobile search experience
Microsoft today announced some new features of the phone that indicate it could improve mobile web browsing.
CNN study: Nearly one-third of consumers favor brands affiliated with news content on social sites
A study on social recommendations may be important news to marketers – the findings indicate that brands consumers associate with news content get more word-of-web referrals and overall uplifts on social channels.
Hitwise says Google is gaining ground in the face of Yahoo-Bing alliance
The latest search ranking report from Hitwise reveals that Google gained ground in the search market during the four-week period ending October 2.
Blog marketing – and marketing through moms who blog – may make a difference in sales
An eMarketer study shows marketing blogs may be effective for reaching moms, and businesses that appeal to moms may catch links to their sites in the growing "mommy blogosphere."
Yahoo paid search transition could start Monday: Marketers, migrate search ads to Microsoft adCenter by October 25
Yahoo has announced that ad serving for Yahoo will shift over to the adCenter as early as Monday, October 11, and marketers must migrate their accounts before the 25th.
CMO Council report on digital campaigns is a ‘wake-up call’ for marketers
A new report from the Chief Marketing Officer Council and marketing firm Accenture indicates that some executives have a lot to learn about internet marketing.
Google is testing full-page previews in search results, putting the emphasis on content
Google is experimenting with a new full page preview to accompany search results.
Old Spice Man marketers dish the secrets to successful video ads on YouTube Show & Tell channel
Marketers may be interested in the tips offered by the brilliant minds behind The Old Spice Guy, Axe campaigns and more as they plan their own video content.