Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Marketers are always hoping consumers will share links to their content via the site, but Zuckerberg says users have traditionally had problems sharing info with specific friends and in different contexts.
According to a recent report from comScore, consumers are increasingly searching the web via their phones.
Marketers may want to advertise on Yahoo with the company’s recent acquisition of Dapper – a tech platform that provides dynamic display ad creation and optimization.
Marketers know that content is key when it comes to driving organic SEO, and new evidence from comScore indicates that creative is essential to driving sales as well.
Performics’ 2010 Search Engine Results Page Insights Study indicates consumers research products online, but they prefer organic answers to their product queries.
One skeptic recently questioned why the search giant would help businesses by offering tips for SEO when it could make money from search advertising.
Twitter announced today that it has officially launched the Promoted Accounts feature.
UrbanDaddy is taking care of business by finding its way into young consumers’ inboxes.
Online research firm Compete has released search rankings that calculate how much of the market is represented specifically by Bing-powered searches following the commencement of the Yahoo/Microsoft search alliance.
Chadwick Martin Bailey’s Social Sharing Research Report indicates marketers should deliver consumers content via email and Facebook to increase the likelihood that it will be further spread on the web.