Social metrics that matter: Google insights from #CZLSF
Google’s Adam Singer shared top Google Analytics tips for better social metrics (and overall marketing) at ClickZ Live SF.
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In a twist of fate, Google experiments with … no search bar?
A search reveals that Google is serving results without the standard search bar as part of its experiments to streamline page layout.
32 percent of users who see mobile ad content eventually convert on desktop
New data from Facebook shows that one-third of all mobile ad views yield conversions much later on desktop computers.
62 percent of Millennials research products on Facebook before buying
The most important tool for soliciting purchases from young customers is Facebook, where Millennials do most social research before buying.
Updated Webmaster Guidelines call out most guest blogging as bad content marketing
SEOs looking to build inbound links through guest blogging should stop and think about whether their approach is going to be labeled spammy.
Only 3 percent of digital marketing budgets go to mobile strategy [study]
Considering how important mobile traffic is to online marketing, brands aren’t allocating as much of their digital budgets to smartphones as they should.
No surprise here: Brands reach ‘always-on’ consumers through web content
A Civic Study finds most consumers never disconnect from their devices, and brands should be reaching them online with content.
Facebook eliminates incentives for social marketing Likes
Asking for or incentivizing Facebook Likes has never been a social marketing best practice, and the network is now formally banning the practice in some instances.
New metrics make Facebook Events even better content marketing tools
Facebook continues to give marketers and page administrators with more data that helps quantify social marketing campaigns.
No spam, I prefer bacon – Marketing #TWIT
Secure URLs have a lot of perks for your site, but learn what GoogleBot likes them for. Marketing #TWIT