Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers planning their SEO campaigns for the upcoming weeks may benefit from examining September’s hottest trends and finding patterns that could help them optimize their content for October queries.
ComScore rankings show Facebook has overtaken Yahoo as the second largest video site, and this may point to a trend in consumers’ social video viewing habits.
Twitter will be offering a new ad platform to help brands establish themselves as thought leaders among this growing consumer base.
Forrester Research’s Forrester Research’s Global Social Technographics reveal that nearly one-quarter (23 percent) of social users are creators, and these active bloggers may help marketers with link building through social media.
Pew’s Online Product Research report reveals that more than half (58 percent) of Americans research products and services online prior to making purchases.
Dunkin Donuts has launched a contest that both engages its Facebook followers and turns them into brand advocates.
Facebook has announced an update that lets users see liked articles in the social site’s search type ahead.
AOL may catch the interest of internet users and online marketers with its latest content-based, decluttering ad format that it hopes will make the web a better place.
Most consumers have an annual holiday ritual of vowing that next year they’ll start their shopping earlier, but a new study from Marin Software suggests the odds of shoppers waiting until December are in search marketers’ favor.
Marketers may rejoice that the social network has now launched an official brand-finding tool, called "Discover Facebook Pages."