Yahoo sites take the lead as top web properties, marketers must consider content’s role in attracting visitors
ComScore’s Media Metrix ranking of the top 50 U.S. web properties for August 2010 shows that Yahoo sites garnered 179 million visitors.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
‘Pulse of the Tweeters’ site recommends thought leaders: Marketers, boost tweet content to find followers
New technology from Northwestern University provides rankings on Twitter users who offer the most valuable information – and marketers who offer quality content in tweets may be able to get recommended as thought leaders.
Marketing blogs may bring new business: Americans increasingly tuning in to blogosphere
A new report from eMarketer reveals that Americans are turning to blogs to get the latest information online, and marketers should consider that quality blog content can convert readers into customers.
Bing Social launches new Twitter ‘People Recommendation’ feature – social marketers take note
An update to Bing Social offers consumers tips on who to follow on Twitter – and this could be good news for businesses using the microblogging site to establish their brands as thought leaders.
Google CEO says social component Google Me will improve search and ads, but Google wants Facebook
In a press conference, Google CEO, Eric Schmidt gave some candid insight on how the social side of Google (likely coming this fall) could improve search.
Foursquare: McDonald’s is ‘lovin it’ and mobile marketers may like ‘Tip’ updates
Businesses, both big and small, may be inspired by McDonald’s foursquare campaign, which cost the company less than $1,000 and generated major buzz among mobile consumers.
Seventh Generation finds contextual content boosts Google Display Network conversion 102 percent
By creating content for the Google Display Network that makes its products contextually relevant to consumers, Seventh Generation has been able to drive sales and reduce its cost-per-conversion.
Mobile marketers must watch Bing: Microsoft mobilizing its search
Microsoft aims to continue building its search share with new mobile developments that mobile marketers may like.
TheFind.com and Facebook “Like-based” results: The next generation of search?
Facebook’s "like" button is generating a lot of buzz for a lot of brands by letting business websites display how many people are fans of their products and services.
Yahoo to launch new search features for a more ‘entertaining’ experience
The recent Yahoo-to-Bing transition means that organic search results conducted on Yahoo are now powered by Microsoft, but that doesn’t mean that Yahoo wants to eliminate itself from the search world.